Week 2015 09 01

Journal of Marketing, 79(5):

Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge
-Lan Luo and Olivier Toubia [Publisher] [Google Scholar]

Week 2015 08 25

Journal of Marketing Analytics, 3(1):

Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
-Mathieu Alemany Oliver and Jean- Sebastien Vayre [Publisher] [Google Scholar]

A decision-analysis approach to optimize marketing information-system configurations under uncertainty
-Ganesan Shankaranarayanan, Adir Even and Paul D Berger [Publisher] [Google Scholar]

From consumer panels to big data: An overview on marketing data development
-Stuart Van Auken [Publisher] [Google Scholar]

Journal of Marketing Communications, 21(5):

Strategic IMC: From abstract concept to marketing management tool
-Gayle Kerr & Charles Patti [Publisher] [Google Scholar]

Week 2015 08 18

Experimental Economics, 18(3):

Identity changes and the efficiency of reputation systems
-Matthias Wibral [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 43(5):

http://link.springer.com/journal/11747/43/5

Introduction to the special section “Brand and Innovation Interdependency”
-Barry Bayus, Tim Oliver Brexendorf & Kevin Lane Keller

Understanding the interplay between brand and innovation management: findings and future research directions
-Tim Oliver Brexendorf, Barry Bayus & Kevin Lane Keller

The interplay of innovation, brand, and marketing mix variables in line extensions
-Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang & Jonathan D. Bohlmann

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
-Christoph Baumeister, Anne Scherer & Florian v. Wangenheim

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
-Michael B. Beverland, Sarah J. S. Wilner & Pietro Micheli

Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
-Girish Mallapragada, Rajdeep Grewal, Raj Mehta & Ravi Dharwadkar

Journal of Management Studies, 52(6):

Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms
-Mark Boons, Daan Stam and Harry G. Barkema [Publisher] [Google Scholar]

Psychology & Marketing, 32(9):

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
-Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
-Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar]

Journal of Retailing, 91(3):

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects
-Feng Wang, Xuefeng Liu, Eric (Er) Fang [Publisher] [Google Scholar]

The Importance of Trust for Personalized Online Advertising
-Alexander Bleier, Maik Eisenbeiss [Publisher] [Google Scholar]

Auction Fever! How Time Pressure and Social Competition Affect Bidders’ Arousal and Bids in Retail Auctions
-Marc T.P. Adam, Jan Krämer, Marius B. Müller [Publisher] [Google Scholar]

Week 2015 08 11

Consumption Markets & Culture, 18(5):

MP3
-Janice Denegri-Knott [Publisher] [Google Scholar]

Journal of Political Marketing, 14(3):

Social Media in Politics: The Ultimate Voter Engagement Tool or Simply an Echo Chamber?
-Lisa Harris & Paul Harrigan [Publisher] [Google Scholar]

Management Science, 61(8):

Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks
-Ravi Bapna and Akhmed Umyarov [Publisher] [Google Scholar]

Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
-Darren W. Dahl, Christoph Fuchs, and Martin Schreier [Publisher] [Google Scholar]

Technovation, 43/44:

Effects of intellectual property rights and patented knowledge in innovation and industry value added: A multinational empirical analysis of different industries
-Seokkyun Woo, Pilseong Jang, Yeonbae Kim [Publisher] [Google Scholar]

Week 2015 08 04

International Business Review, 24(5):

Technological strategies and learning-by-exporting: The case of Brazilian manufacturing firms, 2006–2008
-Bruno César Araújo, Mario Sergio Salerno [Publisher] [Google Scholar]

Journal of Marketing Research, 52(4):

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
-Christopher N. Cascio, Matthew Brook O'Donnell, Joseph Bayer, Francis J. Tinney, and Emily B. Falk [Publisher] [Google Scholar] Introduction to the Journal of Marketing Research Special Issue on

Journal of Product Innovation Management, 32(5):

Co-Creation with Customers: An Evolving Innovation Research Field
-Gerda Gemser and Helen Perks [Publisher] [Google Scholar]

Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
-Goksel Yalcinkaya and Tevfik Aktekin [Publisher] [Google Scholar]

Strategic Suppliers' Technical Contributions to New Product Advantage: Substitution and Configuration Options
-Benn Lawson, Beverly B. Tyler and Antony Potter [Publisher] [Google Scholar]

User Involvement throughout the Innovation Process in High-Tech Industries
-Petra Bosch-Sijtsema and Jan Bosch [Publisher] [Google Scholar]

Research Policy, 44(8):

The direction of firm innovation: The contrasting roles of strategic alliances and individual scientific collaborations
-Jan Hohberger, Paul Almeida, Pedro Parada [Publisher] [Google Scholar]