Week 2022 09 27

Journal of Retailing, 98(3)

Optimal checkout strategies for online retailers
--S. Sajeesh, Ashutosh Singh, Pradeep Bhardwaj [Publisher] [Google Scholar]

The impact of mobile app adoption on physical and online channels
--Boram Lim, Ying Xie, Ernan Haruvy [Publisher] [Google Scholar]

Management Science, 68(9)

Experimentation and Start-up Performance: Evidence from A/B Testing
--Rembrand Koning, Sharique Hasan, and Aaron Chatterji [Publisher] [Google Scholar]

Food Delivery Service and Restaurant: Friend or Foe?
--Manlu Chen, Ming Hu, and Jianfu Wang [Publisher] [Google Scholar]

Marketing Letters, 33(3)

Marketing insights from text analysis
--Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Publisher] [Google Scholar]

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
--Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon [Publisher] [Google Scholar]

Marketing Science, 41(5)

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
--Matthew McGranaghan, Jura Liaukonyte, and Kenneth C. Wilbur [Publisher] [Google Scholar]

The Market for Fake Reviews
--Sherry He, Brett Hollenbeck, and Davide Proserpio [Publisher] [Google Scholar]

Week 2022 09 20

Journal of Advertising Research, 62(3)

Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies
--Farzad Abedi and Scott Koslow [Publisher] [Google Scholar]

How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
--Emna Cherif and Thierry Baccino [Publisher] [Google Scholar]

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
--Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, and Kenneth Bates [Publisher] [Google Scholar]

Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?
--Biswajita Parida, Charles R. Taylor, and Abhishek [Publisher] [Google Scholar]