The personalization–privacy paradox at the nexus of social exchange and construal level theories
--Julien Cloarec, Lars Meyer-Waarden and Andreas Munzel [Publisher] [Google Scholar]
Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing
--Frauke Mattison Thompson and Nikoletta-Theofania Siamagka [Publisher] [Google Scholar]
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
--Sergio Ibáñez-Sánchez, Carlos Orús and Carlos Flavián [Publisher] [Google Scholar]
Augmented reality advertising via a mobile app
--Eunyoung (Christine) Sung, Dai-In Danny Han and Yung Kyun Choi [Publisher] [Google Scholar]
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
--Chen Chen and Mike Z. Yao [Publisher] [Google Scholar]
Can augmented reality satisfy consumers' need for touch?
--Shirin Gatter, Verena Hüttl-Maack and Philipp A. Rauschnabel [Publisher] [Google Scholar]
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
--Tim Hilken, Mathew Chylinski, Debbie I. Keeling, Jonas Heller, Ko de Ruyter and Dominik Mahr [Publisher] [Google Scholar]
Simulated satiation through reality‐enhancing technology
--Erol Pala, Sommer Kapitan and Patrick van Esch [Publisher] [Google Scholar]
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