Week 2022 03 01

International Journal of Research in Marketing, 39(1):

Collecting samples from online services: How to use screeners to improve data quality
--Aaron D. Arndt, John B. Ford, Barry J. Babin and Vinh Luong [Publisher] [Google Scholar]

How voice retailers can predict customer mood and how they can use that information
--Ingo Halbauer and Martin Klarmann [Publisher] [Google Scholar]

How rich is too rich? Visual design elements in digital marketing communications
--Yashar Bashirzadeh, Robert Mai and Corinne Faure [Publisher] [Google Scholar]

An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews
--Huwail J. Alantari, Imran S. Currim, Yiting Deng and Sameer Singh [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 50(2)

Marketing research on Mobile apps: past, present and future
--Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja and Paul Harrigan [Publisher] [Google Scholar]

Online influencer marketing
--Fine F. Leung, Flora F. Gu and Robert W. Palmatier [Publisher] [Google Scholar]

Week 2022 02 15

Psychology & Marketing, 39(3):

The personalization–privacy paradox at the nexus of social exchange and construal level theories
--Julien Cloarec, Lars Meyer-Waarden and Andreas Munzel [Publisher] [Google Scholar]

Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing
--Frauke Mattison Thompson and Nikoletta-Theofania Siamagka [Publisher] [Google Scholar]

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
--Sergio Ibáñez-Sánchez, Carlos Orús and Carlos Flavián [Publisher] [Google Scholar]

Augmented reality advertising via a mobile app
--Eunyoung (Christine) Sung, Dai-In Danny Han and Yung Kyun Choi [Publisher] [Google Scholar]

Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
--Chen Chen and Mike Z. Yao [Publisher] [Google Scholar]

Can augmented reality satisfy consumers' need for touch?
--Shirin Gatter, Verena Hüttl-Maack and Philipp A. Rauschnabel [Publisher] [Google Scholar]

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
--Tim Hilken, Mathew Chylinski, Debbie I. Keeling, Jonas Heller, Ko de Ruyter and Dominik Mahr [Publisher] [Google Scholar]

Simulated satiation through reality‐enhancing technology
--Erol Pala, Sommer Kapitan and Patrick van Esch [Publisher] [Google Scholar]

Week 2022 02 08

Journal of Consumer Research, 48(5):

Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms 
--Jaeyeon (Jae) Chung; Gita Venkataramani Johar; Yanyan Li; Oded Netzer; Matthew Pearson [Publisher] [Google Scholar]