Week 2021 10 19

Journal of Marketing, 85(6):

Complaint Publicization in Social Media
--Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri, and Joseph Comprix [Publisher] [Google Scholar]

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
--Gabriela N. Tonietto and Alixandra Barasch [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 49(6):

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
--Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani [Publisher] [Google Scholar]

Psychology & Marketing, 38(11)

Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers
--Sıddık Bozkurt, David Gligor, Linda D. Hollebeek [Publisher] [Google Scholar]

The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
--Tobias Schaefers, Gopalakrishnan Narayanamurthy, Roger Moser, Marina Leban [Publisher] [Google Scholar]