The Mode Heuristic in Service Consumers’ Interpretations of Online Rating Distributions
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24 October 2021
Week 2021 10 26
17 October 2021
Week 2021 10 19
Complaint Publicization in Social Media
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Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
--Gabriela N. Tonietto and Alixandra Barasch [Publisher] [Google Scholar]
Journal of the Academy of Marketing Science, 49(6):
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
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Psychology & Marketing, 38(11)
Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers
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The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
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11 October 2021
Week 2021 10 12
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
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First-Price Auctions in Online Display Advertising
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Long Range Planning, 54(5)
Special issue
Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms
--Henk W. Volberda, Saeed Khanagha, Charles Baden-Fuller, Oli R. Mihalache, Julian Birkinshaw [Publisher] [Google Scholar]
06 October 2021
Week 2021 10 05
Sharing economy: International marketing strategies
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E-platform use and exporting in the context of Alibaba: A signaling theory perspective
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Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects
--V. Kumar, Nandini Nim, Amit Agarwal [Publisher] [Google Scholar]
Toward a loose coupling view of digital globalization
--Satish Nambisan, Yadong Luo [Publisher] [Google Scholar]
Journal of Public Policy & Marketing, 40(4):
'Get a £10 Free Bet Every Week!' - Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance
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Power and the Tweet: How Viral Messaging Conveys Political Advantage
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Public Opinion Quarterly, 85(S1):
Augmenting Household Expenditure Forecasts with Online Employee-generated Company Reviews
--Efthymia Symitsi, Panagiotis Stamolampros and Antonios Karatzas [Publisher] [Google Scholar]
Sharing Data Collected with Smartphone Sensors: Willingness, Participation, and Nonparticipation Bias
--Bella Struminskaya, Peter Lugtig, Vera Toepoel, Barry Schouten, Deirdre Giesen and Ralph Dolmans [Publisher] [Google Scholar]
A Total Error Framework for Digital Traces of Human Behavior on Online Platforms
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Comparing Estimates of News Consumption from Survey and Passively Collected Behavioral Data
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Using Administrative Records and Survey Data to Construct Samples of Tweeters and Tweets
--Adam G. Hughes, Stefan D. McCabe, William R. Hobbs, Emma Remy, Sono Shah and David M. J. Lazer [Publisher] [Google Scholar]
Using data from reddit, public deliberation, and surveys to measure public opinion about autonomous vehicles
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Bringing Social Context Back In: Enriching Political Participation Surveys with Measures of Social Interaction from Social Media Content Data
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