Trust and Disintermediation: Evidence from an Online Freelance Marketplace
Grace Gu and Feng Zhu [Publisher] [Google Scholar]
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment
Tianshu Sun, Siva Viswanathan, and Elena Zheleva [Publisher] [Google Scholar]
Dynamic Resource Allocation on Multi-Category Two-Sided Platforms
Hui Li, Qiaowei Shen, and Yakov Bart [Publisher] [Google Scholar]
Competition for Attention in Online Social Networks: Implications for Seeding Strategies
Sarah Gelper, Ralf van der Lans, and Gerrit van Bruggen [Publisher] [Google Scholar]
Psychology & Marketing, 38(3):
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
--Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, Yogesh K. Dwivedi [Publisher] [Google Scholar]
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact
--Raffaele Filieri, Ana Javornik, Haiming Hang, Aurelio Niceta [Publisher] [Google Scholar]
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions
--Axenya Kachen, Anjala S. Krishen, Maria Petrescu, Rebecca D. Gill, Paula C. Peter [Publisher] [Google Scholar]
Building better employer brands through employee social media competence and online social capital
--Vignesh Yoganathan, Victoria‐Sophie Osburg, Boris Bartikowski [Publisher] [Google Scholar]
No comments:
Post a Comment