Week 2020 12 01

Journal of Business Research, 119:

‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
--Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Melanie Tao Xue [Publisher] [Google Scholar]

Places in good graces: The role of emotional connections to a place on word-of-mouth
--Carola Strandberg, Maria Ek Styvén and Magnus Hultman [Publisher] [Google Scholar]

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
--Giuseppe Pedeliento, Daniela Andreini and Cleopatra Veloutsou [Publisher] [Google Scholar]

Branding in the time of virtual reality: Are virtual store brand perceptions real?
--Gabriele Pizzi, Virginia Vannucci and Gaetano Aiello [Publisher] [Google Scholar]

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
--Lucia Porcu, Salvador del Barrio-García, Philip J. Kitchen and Marwa Tourky [Publisher] [Google Scholar]

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement
--Constantinos-Vasilios Priporas, Nikolaos Stylos and Irene Kamenidou [Publisher] [Google Scholar]

Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor
--Simona Giglio, Eleonora Pantano, Eleonora Bilotta and T. C. Melewar [Publisher] [Google Scholar]

Gamified package: Consumer insights into multidimensional brand engagement
--Henna Syrjälä, Hannele Kauppinen-Räisänen, Harri T. Luomala, Tapani N. Joelsson, Kaisa Könnölä and Tuomas Mäkilä [Publisher] [Google Scholar]

Week 2020 11 24

Marketing Letters, 31(4):

The disruptive potential of drones
--Stefanie Beninger, Karen Robson [Publisher] [Google Scholar]

Platform data strategy
--Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah [Publisher] [Google Scholar]

Consumer decisions with artificially intelligent voice assistants
--Benedict G. C. Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel [Publisher] [Google Scholar]

How can machine learning aid behavioral marketing research?
--Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu [Publisher] [Google Scholar]

Week 2020 11 10

Journal of Business Research, 120

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
--Trang P. Tran, Chien-Wei Lin, Sally Baalbaki, Francisco Guzmán [Publisher] [Google Scholar]

Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online
--Steven Bellman, Virginia Beal, Brooke Wooley, Duane Varan [Publisher] [Google Scholar]

Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization
--Erin E. Makarius, Debmalya Mukherjee, Joseph D. Fox, Alexa K. Fox [Publisher] [Google Scholar]

Purchase now and consume later: Do online and offline environments drive online social interactions and sales?
--Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi [Publisher] [Google Scholar]

Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers
--Giada Mainolfi [Publisher] [Google Scholar]

From clicks to bricks: The impact of product launches in offline stores for digital retailers
--Yan Jiang, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang [Publisher] [Google Scholar]

Can’t help falling in love? How brand luxury generates positive consumer affect in social media
--Timo Mandler, Marius Johnen, Jan-Frederik Gräve [Publisher] [Google Scholar]

Journal of Marketing Research, 57(6)

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models
--Federico (Rico) Bumbaca, Sanjog Misra, and Peter E. Rossi [Publisher] [Google Scholar]

Charting the Path to Purchase Using Topic Models
--Hongshuang (Alice) Li and Liye Ma [Publisher] [Google Scholar]

The Positive Effect of Not Following Others on Social Media
--Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes [Publisher] [Google Scholar]

Journal of Service Research, 23(4)

The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products
--John Harvey, Mojtaba Poorrezaei, Tony Woodall, Georgiana Nica-Avram, Gavin Smith, Tolu Ajiboye, Karina Kholodova, and Kai Zhu [Publisher] [Google Scholar]

Management Science, 66(11)

Ad Networks and Consumer Tracking
--Anna D’Annunzio and Antonio Russo [Publisher] [Google Scholar]

Marketing Science, 39(6)

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
--Kurt P. Munz, Minah H. Jung, and Adam L. Alter [Publisher] [Google Scholar]

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
--Shan Huang, Sinan Aral, Yu Jeffrey Hu, and Erik Brynjolfsson [Publisher] [Google Scholar]

Week 2020 11 03

Customer Needs and Solutions, 7(3/4):

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
--Shiri Melumad, Rhonda Hadi, Christian Hildebrand & Adrian F. Ward [Publisher] [Google Scholar]