Week 2020 10 27

Quantitative Marketing and Economics, 18:

Social network design for inducing effort
--Pinar Yildirim, Yanhao Wei, Christophe Van den Bulte & Joy Lu [Publisher] [Google Scholar]

Journal of Interactive Marketing, 52

Disclosure of Vlog Advertising Targeted to Children
--Steffi De Jans, Liselot Hudders [Publisher] [Google Scholar]

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey
--Koen Pauwels, Bernadette van Ewijk [Publisher] [Google Scholar]

Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews
--Kemefasu Ifie [Publisher] [Google Scholar]

Seize the Day: How Online Retailers Should Respond to Positive Reviews
--Jintao Wu, Tong Wu, Bodo B. Schlegelmilch [Publisher] [Google Scholar]

Negative Consequences of Storytelling in Native Advertising
--Jamie L. Grigsby, Hillary N. Mellema [Publisher] [Google Scholar]

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
--Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
--Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, Motoaki Sugiura [Publisher] [Google Scholar]

Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages
--Denitsa Dineva, Jan Breitsohl, Brian Garrod, Philip Megicks [Publisher] [Google Scholar]

Psychology & Marketing, 37(11)

How online trust evolves over time: The role of social perception
--Christine Ye, Charles F. Hofacker, John Peloza, Alexis Allen [Publisher] [Google Scholar]

Week 2020 10 20

Decision Sciences, 51(5)

Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain
--Tao Zhang Gang Li T. C. Edwin Cheng Stephen Shum [Publisher] [Google Scholar]

Assimilate or Differentiate? Contributors’ Choice of Subjects in User‐Generated Content
--Zhihong Ke De Liu Alok Gupta Daniel Joseph Brass [Publisher] [Google Scholar]

Technical Note: Should an Online Seller Post Inventory Scarcity Messages?
--Sungho Park Elliot Rabinovich Christopher S. Tang Rui Yin Jiayi Joey Yu [Publisher] [Google Scholar]

Week 2020 10 13

International Journal of Research in Marketing, 37(3):

Virtual and augmented reality: Advancing research in consumer marketing
--Michel Wedel, Enrique Bigné, Jie Zhang [Publisher] [Google Scholar]

Consumer privacy and the future of data-based innovation and marketing
--Alexander Bleier, Avi Goldfarb, Catherine Tucker [Publisher] [Google Scholar]

Machine learning and AI in marketing – Connecting computing power to human insights
--Liye Ma, Baohong Sun [Publisher] [Google Scholar]

Journal of Marketing, 84(6):

Providers Versus Platforms: Marketing Communications in the Sharing Economy
--John P. Costello and Rebecca Walker Reczek [Publisher] [Google Scholar]

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands
--Chris Hydock, Zoey Chen, and Kurt Carlson [Publisher] [Google Scholar]

Journal of Product Innovation Management, 37(5):

Smart Products: Conceptual Review, Synthesis, and Research Directions
--Stefan Raff, Daniel Wentzel, Nikolaus Obwegeser [Publisher] [Google Scholar]

Management Science, 66(10):

Marketing Agencies and Collusive Bidding in Online Ad Auctions
--Francesco Decarolis, Maris Goldmanis, and Antonio Penta [Publisher] [Google Scholar]

Near-Optimal A-B Testing
--Nikhil Bhat, Vivek F. Farias, Ciamac C. Moallemi, and Deeksha Sinha [Publisher] [Google Scholar]

At Your Service on the Table: Impact of Tabletop Technology on Restaurant Performance
--Tom Fangyun Tan and Serguei Netessine [Publisher] [Google Scholar]

Online Demand Fulfillment Under Limited Flexibility
--Zhen Xu, Hailun Zhang, and Rachel Q. Zhang [Publisher] [Google Scholar]

The Interplay Between Obfuscation and Prominence in Price Comparison Platforms
--Samir Mamadehussene [Publisher] [Google Scholar]

Week 2020 10 06

Marketing Science, 39(5):

Search Duration
--Raluca M. Ursu, Qingliang Wang, Pradeep K. Chintagunta [Publisher] [Google Scholar]

Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
--Chunhua Wu, Koray Cosguner [Publisher] [Google Scholar]

Value of Aggregators
--Selin Akca, Anita Rao [Publisher] [Google Scholar]