International Journal of Research in Marketing, 37(1):
The future of marketing
--Roland T. Rust [Publisher] [Google Scholar]
Delimiting disruption: Why Uber is disruptive, but Airbnb is not
--Eitan Muller [Publisher] [Google Scholar]
On the monetization of mobile apps
--Gil Appel, Barak Libai, Eitan Muller, Ron Shachar [Publisher] [Google Scholar]
Journal of Business Research, 113:
When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
--Blanca Hernández-Ortega [Publisher] [Google Scholar]
Effective entrepreneurial marketing on Facebook – A longitudinal study
--Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
27 April 2020
19 April 2020
Week 2020 04 21
Journal of Consumer Research, 46(6):
People Rely Less on Consumer Reviews for Experiential than Material Purchases
--Hengchen Dai; Cindy Chan; Cassie Mogilner [Publisher] [Google Scholar]
People Rely Less on Consumer Reviews for Experiential than Material Purchases
--Hengchen Dai; Cindy Chan; Cassie Mogilner [Publisher] [Google Scholar]
12 April 2020
Week 2020 04 14
Management Science, 66(4):
The Similarity Network of Motion Pictures --Yanhao Max Wei [Publisher] [Google Scholar]
Platforms and the Exploration of New Products
--Andrei Hagiu and Julian Wright [Publisher] [Google Scholar]
Journal of Marketing, 84(4):
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
--Shiri Melumad and Robert Meyer [Publisher] [Google Scholar]
Journal of Business Research, 112:
User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts
--Pejvak Oghazi, Rakel Schultheiss, Koteshwar Chirumalla, Nicolas Philipp Kalmer and Fakhreddin F. Rad [Publisher] [Google Scholar]
Product touch in the real and digital world: How do consumers react?
--Giovanni Pino, Cesare Amatulli, Rajan Nataraajan, Matteo De Angelis, Alessandro M. Peluso and Gianluigi Guido [Publisher] [Google Scholar]
An agile co-creation process for digital servitization: A micro-service innovation approach
--David Sjödin, Vinit Parida, Marko Kohtamäki and Joakim Wincent [Publisher] [Google Scholar]
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
--Valdimar Sigurdsson, Nils Magne Larsen, Mohammed Hussen Alemu, Joseph Karlton Gallogly, R. G. Vishnu Menon and Asle Fagerstrøm [Publisher] [Google Scholar]
Fostering Corporate Entrepreneurship with the use of social media tools
--Rodrigo Martín-Rojas, Aurora Garrido-Moreno and Víctor J. García-Morales [Publisher] [Google Scholar]
Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
--Ludovico Bullini Orlandi, Alessandro Zardini and Cecilia Rossignoli [Publisher] [Google Scholar]
The amplifying effect of branded queries on advertising in multi-channel retailing
--Mariano Méndez-Suárez and Abel Monfort [Publisher] [Google Scholar]
Customers’ motivation to engage with luxury brands on social media
--Saleh Bazi, Raffaele Filieri and Matthew Gorton [Publisher] [Google Scholar]
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
--Elyria Kemp, Kelly Cowart and My (Myla) Bui [Publisher] [Google Scholar]
Can buzzing bring business? Social interactions, network centrality and sales performance: An empirical study on business-to-business communities
--Yin Zhang, Baozhou Lu and Haidong Zheng [Publisher] [Google Scholar]
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
--James M. Leonhardt, Todd Pezzuti and Jae-Eun Namkoong [Publisher] [Google Scholar]
The value of online user generated content in product development
--Nga N. Ho-Dac [Publisher] [Google Scholar]
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
--Robert Eller, Philip Alford, Andreas Kallmünzer and Mike Peters [Publisher] [Google Scholar]
Winning strategies for customer loyalty in the sharing economy: A mixed-methods study
--Anna Akhmedova, Frederic Marimon and Marta Mas-Machuca [Publisher] [Google Scholar]
The Similarity Network of Motion Pictures --Yanhao Max Wei [Publisher] [Google Scholar]
Platforms and the Exploration of New Products
--Andrei Hagiu and Julian Wright [Publisher] [Google Scholar]
Journal of Marketing, 84(4):
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
--Shiri Melumad and Robert Meyer [Publisher] [Google Scholar]
Journal of Business Research, 112:
User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts
--Pejvak Oghazi, Rakel Schultheiss, Koteshwar Chirumalla, Nicolas Philipp Kalmer and Fakhreddin F. Rad [Publisher] [Google Scholar]
Product touch in the real and digital world: How do consumers react?
--Giovanni Pino, Cesare Amatulli, Rajan Nataraajan, Matteo De Angelis, Alessandro M. Peluso and Gianluigi Guido [Publisher] [Google Scholar]
An agile co-creation process for digital servitization: A micro-service innovation approach
--David Sjödin, Vinit Parida, Marko Kohtamäki and Joakim Wincent [Publisher] [Google Scholar]
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
--Valdimar Sigurdsson, Nils Magne Larsen, Mohammed Hussen Alemu, Joseph Karlton Gallogly, R. G. Vishnu Menon and Asle Fagerstrøm [Publisher] [Google Scholar]
Fostering Corporate Entrepreneurship with the use of social media tools
--Rodrigo Martín-Rojas, Aurora Garrido-Moreno and Víctor J. García-Morales [Publisher] [Google Scholar]
Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
--Ludovico Bullini Orlandi, Alessandro Zardini and Cecilia Rossignoli [Publisher] [Google Scholar]
The amplifying effect of branded queries on advertising in multi-channel retailing
--Mariano Méndez-Suárez and Abel Monfort [Publisher] [Google Scholar]
Customers’ motivation to engage with luxury brands on social media
--Saleh Bazi, Raffaele Filieri and Matthew Gorton [Publisher] [Google Scholar]
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
--Elyria Kemp, Kelly Cowart and My (Myla) Bui [Publisher] [Google Scholar]
Can buzzing bring business? Social interactions, network centrality and sales performance: An empirical study on business-to-business communities
--Yin Zhang, Baozhou Lu and Haidong Zheng [Publisher] [Google Scholar]
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
--James M. Leonhardt, Todd Pezzuti and Jae-Eun Namkoong [Publisher] [Google Scholar]
The value of online user generated content in product development
--Nga N. Ho-Dac [Publisher] [Google Scholar]
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
--Robert Eller, Philip Alford, Andreas Kallmünzer and Mike Peters [Publisher] [Google Scholar]
Winning strategies for customer loyalty in the sharing economy: A mixed-methods study
--Anna Akhmedova, Frederic Marimon and Marta Mas-Machuca [Publisher] [Google Scholar]
05 April 2020
Week 2020 04 07
Journal of the Academy of Marketing Science, 48(3)
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
--Ana Babic Rosario, Kristine de Valck & Francesca Sotgiu [Publisher] [Google Scholar]
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
--Ana Babic Rosario, Kristine de Valck & Francesca Sotgiu [Publisher] [Google Scholar]