Week 2020 01 14

Journal of Consumer Research, 46(5):

The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations
-Daniel M Zane, Robert W Smith, Rebecca Walker Reczek [Publisher] [Google Scholar]

Journal of Marketing Research, 57(1):

Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
-Yiyi Li and Ying Xie [Publisher] [Google Scholar]

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
-Anocha Aribarg and Eric M. Schwartz [Publisher] [Google Scholar]

Transparency of Behavior-Based Pricing
-Xi Li, Krista J. Li, and Xin (Shane) Wang [Publisher] [Google Scholar]