15 October 2019

Week 2019 10 15

Management Science, 65(10):

Market Segmentation and Software Security: Pricing Patching Rights
-Terrence August, Duy Dao, and Kihoon Kim [Publisher] [Google Scholar]

Marketing Science, 38(5):

Mobile Hailing Technology and Taxi Driving Behaviors
-Yanwen Wang, Chunhua Wu, and Ting Zhu [Publisher] [Google Scholar]

Mobile App Introduction and Online and Offline Purchases and Product Returns
-Unnati Narang and Venkatesh Shankar [Publisher] [Google Scholar]

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
-Sam Ransbotham, Nicholas H. Lurie, and Hongju Liu [Publisher] [Google Scholar]

Advertising Strategy in the Presence of Reviews: An Empirical Analysis
-Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio [Publisher] [Google Scholar]

Opinion Leaders and Product Variety
-Dmitri Kuksov and Chenxi Liao [Publisher] [Google Scholar]





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