Week 2019 09 24

Journal of Advertising, 48(4):

Special Section Introduction: Artificial Intelligence and Advertising
-Hairong Li [Publisher] [Google Scholar]

The Impact of AI on the Advertising Process: The Chinese Experience
-Xuebing Qin & Zhibin Jiang [Publisher] [Google Scholar]

Understanding Programmatic Creative: The Role of AI
-Gang Chen, Peihong Xie, Jing Dong & Tianfu Wang [Publisher] [Google Scholar]

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
-Shasha Deng, Chee-Wee Tan, Weijun Wang & Yu Pan [Publisher] [Google Scholar]

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
-Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke & Morana Fuduric [Publisher] [Google Scholar]

Journal of International Business Studies, 50(8):

Digitalized service multinationals and international business theory
-Jean-François Hennart [Publisher] [Google Scholar]

Operations Research, 67(5):

Bayesian Social Learning from Consumer Reviews
-Bar Ifrach, Costis Maglaras, Marco Scarsini, and Anna Zseleva [Publisher] [Google Scholar]

Planning Online Advertising Using Gini Indices
-Miguel A. Lejeune and John Turner [Publisher] [Google Scholar]

Week 2019 09 17

Journal of Consumer Research, 46(3):

The Pleasure of Assessing and Expressing Our Likes and Dislikes
Daniel He, Shiri Melumad, Michel Tuan Pham
https://doi.org/10.1093/jcr/ucy079

Journal of Marketing Research, 56(5):

The Value of Rapid Delivery in Omnichannel Retailing
Marshall L. Fisher, Santiago Gallino, and Joseph Jiaqi Xu
https://doi.org/10.1177/0022243719849940

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
Lauren Grewal, Andrew T. Stephen
https://doi.org/10.1177/0022243719834514

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, Nina Gros
https://doi.org/10.1177/0022243719846063

Journal of Public Policy & Marketing, 38(4):

Special issue on “Marketing and Public Policy in a Technology-Integrated Society"
Kristen L. Walker, George R. Milne, Bruce D. Weinberg
https://journals.sagepub.com/toc/ppoa/38/4

Week 2019 09 10

Journal of Advertising Research, 59(3):

Analyzing the Click Path of Affiliate-Marketing Campaigns: Interacting Effects of Affiliates’ Design Parameters with Merchants’ Search-Engine Advertising
-Rainer Olbrich, Patrick Mark Bormann, and Michael Hundt [Publisher] [Google Scholar]

Journal of Service Research, 22(4):

Service Robots: Drivers of Perceived Responsibility for Service Outcomes
-Moritz Jörling, Robert Böhm, and Stefanie Paluch [Publisher] [Google Scholar]

Service Recovery on Stage: Effects of Social Media Recovery on Virtually Present Others
-Jens Hogreve, Nicola Bilstein, and Kathrin Hoerner [Publisher] [Google Scholar]

Psychology & Marketing, 36(10):

iPhone as a proxy indicator of adaptive narcissism: An empirical investigation
-Sanjeev M. A., Anil Sehrawat, Santhosh Kumar P. K. [Publisher] [Google Scholar]

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
-Chung-Wha ‘Chloe’ Ki, Youn-Kyung Kim [Publisher] [Google Scholar]

Menu positions influence soft drink selection at touchscreen kiosks
-Kelly Ann Schmidtke, Derrick G. Watson, Pendaran Roberts, Ivo Vlaev [Publisher] [Google Scholar]