04 August 2019

Week 2019 08 06

Psychology & Marketing, 36(9):

“It's MY Service, it's MY Music”: The role of psychological ownership in music streaming consumption
-Sebastian Danckwerts, Peter Kenning [Publisher] [Google Scholar]

The interaction effect of mobile phone screen and product orientation on perceived product size
-Lennard Schmidt, Erik Maier [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 17(3):

Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
-Mitchell J. Lovett, Renana Peres & Linli Xu [Publisher] [Google Scholar]


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