Week 2019 07 02

Journal of Advertising, 48(3):

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
-Johanna Söllner & Florian Dost [Publisher] [Google Scholar]

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
-Claire M. Segijn & Martin Eisend [Publisher] [Google Scholar] Journal of Retailing, 95(2):

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
-Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling [Publisher] [Google Scholar]

Journal of Service Research, 22(3):

Sharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Services
-Simon Hazée, Yves Van Vaerenbergh, Cécile Delcourt, and Luk Warlop [Publisher] [Google Scholar]

Marketing Science, 38(3):

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
-Hui Li and Kannan Srinivasan [Publisher] [Google Scholar]

Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games
-Masakazu Ishihara and Andrew T. Ching [Publisher] [Google Scholar]

Recommending Products When Consumers Learn Their Preference Weights
-Daria Dzyabura and John R. Hauser [Publisher] [Google Scholar]

U-Shaped Conformity in Online Social Networks
-Monic Sun, Xiaoquan (Michael) Zhang, and Feng Zhu [Publisher] [Google Scholar]

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
-Beth L. Fossen and David A. Schweidel [Publisher] [Google Scholar]