Week 2019 07 02

Journal of Advertising, 48(3):

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
-Johanna Söllner & Florian Dost [Publisher] [Google Scholar]

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
-Claire M. Segijn & Martin Eisend [Publisher] [Google Scholar] Journal of Retailing, 95(2):

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
-Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling [Publisher] [Google Scholar]

Journal of Service Research, 22(3):

Sharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Services
-Simon Hazée, Yves Van Vaerenbergh, Cécile Delcourt, and Luk Warlop [Publisher] [Google Scholar]

Marketing Science, 38(3):

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
-Hui Li and Kannan Srinivasan [Publisher] [Google Scholar]

Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games
-Masakazu Ishihara and Andrew T. Ching [Publisher] [Google Scholar]

Recommending Products When Consumers Learn Their Preference Weights
-Daria Dzyabura and John R. Hauser [Publisher] [Google Scholar]

U-Shaped Conformity in Online Social Networks
-Monic Sun, Xiaoquan (Michael) Zhang, and Feng Zhu [Publisher] [Google Scholar]

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
-Beth L. Fossen and David A. Schweidel [Publisher] [Google Scholar]

Week 2019 06 25

International Journal of Research in Marketing, 36(2):

Capturing digital experience: The method of screencast videography
-Fatema Kawaf [Publisher] [Google Scholar]

Measuring and forecasting mobile game app engagement
-Oliver Rutz, Ashwin Aravindakshan, Olivier Rubel [Publisher] [Google Scholar]

Hook vs. hope: How to enhance customer engagement through gamification
-Andreas B. Eisingerich, André Marchand, Martin P. Fritze, Lin Dong [Publisher] [Google Scholar]

Video mining: Measuring visual information using automatic methods
-Xi Li, Mengze Shi, Xin (Shane) Wang [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 47(4):

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
-Michael R. Sciandra, J. Jeffrey Inman & Andrew T. Stephen [Publisher] [Google Scholar]

Dynamic customer interdependence
-Jonathan Z. Zhang [Publisher] [Google Scholar]

Journal of Business Research, 102:

Faster! More! Better! Drivers of upgrading among participants in extreme sports events
-Francesco Raggiotto, Daniele Scarpi, Michela C. Mason [Publisher] [Google Scholar]

Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms
-Sangkil Moon, Moon-Yong Kim, Paul K. Bergey [Publisher] [Google Scholar]

Combating the negative effects of showrooming: Successful salesperson tactics for converting showroomers into buyers
-Martin Fassnacht, Sharon E. Beatty, Markus Szajna [Publisher] [Google Scholar]

A mixed methods UTAUT2-based approach to assess mobile health adoption
-Paulo Duarte, José Carlos Pinho [Publisher] [Google Scholar]

Journal of Marketing Analytics, 7(2):
 
Process control for monitoring customer engagement
-Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder & Tom Collinger [Publisher] [Google Scholar]

Week 2019 06 18

Decision Sciences, 50(3):

Online Review Characteristics and Trust: A Cross-Country Examination
-Beibei Dong Mei Li K. Sivakumar [Publisher] [Google Scholar]

Journal of Business Ethics, 157(2):

How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
-Tam Thien Vo, Xinning Xiao, Shuk Ying Ho [Publisher] [Google Scholar]

Journal of Business Research, 101:

Destination appeal through digitalized comments
-Enrique Bigne, Carla Ruiz, Rafael Curras-Perez [Publisher] [Google Scholar]

Digital music and the “death of the long tail”
-Manuel Pacheco Coelho, José Zorro Mendes [Publisher] [Google Scholar]

Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
-Yulia Vakulenko, Poja Shams, Daniel Hellström, Klas Hjort [Publisher] [Google Scholar]

Security in digital markets
-Mariola Sánchez, Amparo Urbano [Publisher] [Google Scholar]

A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
-Manuel J. Sánchez-Franco, Antonio Navarro-García, Francisco Javier Rondán-Cataluña [Publisher] [Google Scholar]

Exploring users' motivations to participate in viral communication on social media
-Maria Teresa Borges-Tiago, Flavio Tiago, Carla Cosme [Publisher] [Google Scholar]

University students and online social networks: Effects and typology
-Reyes Gonzalez, Jose Gasco, Juan Llopis [Publisher] [Google Scholar]

Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations
-Susana Santos, Helena Martins Gonçalves [Publisher] [Google Scholar]

Social media networking satisfaction in the US and Vietnam: Content versus connection
-Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo [Publisher] [Google Scholar]

The five types of brand hate: How they affect consumer behavior
-Marc Fetscherin [Publisher] [Google Scholar]

Reacting to the scope of a data breach: The differential role of fear and anger
-Subimal Chatterjee, Xiang Gao, Sumantra Sarkar, Cihan Uzmanoglu [Publisher] [Google Scholar]

Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type
-Joni Salminen, Vignesh Yoganathan, Juan Corporan, Bernard J. Jansen, Soon-Gyo Jung [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 38(3)

From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
-David M. Houghton, Edward L. Nowlin, and Doug Walker [Publisher] [Google Scholar]

Psychology & Marketing, 36(7):

Feelings and functionality in social networking communities: A regulatory focus perspective
-Anjala S. Krishen, Orie Berezan, Carola Raab [Publisher] [Google Scholar]

When self-customization backfires: The role of a maximizing mindset
-Gia Nardini, Aner Sela [Publisher] [Google Scholar]

Week 2019 06 11

AMS Review, 9(1/2):

How valence, volume and variance of online reviews influence brand attitudes
-Agnieszka Zablocki, Bodo Schlegelmilch, Michael J. Houston [Publisher] [Google Scholar]

Journal of Advertising Research, 59(2):

How Do Human Attitudes and Values Predict Online Marketing Responsiveness? Comparing Consumer Segmentation Bases toward Brand Purchase and Marketing Response
-Stefan Scheuffelen, Jan Kemper, and Malte Brettel [Publisher] [Google Scholar]

Journal of Marketing, 83(4):

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
-Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang [Publisher] [Google Scholar]

Immediate Responses of Online Brand Search and Price Search to TV Ads
-Rex Yuxing Du, Linli Xu, and Kenneth C. Wilb [Publisher] [Google Scholar]