Week 2019 05 07

Psychology & Marketing, 36(6):

Developing effective social media messages: Insights from an exploratory study of industry experts
-Sarhang Majid, Carmen Lopez, Phil Megicks, Wai Mun Lim [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 47(3):

Online relationship marketing
-Lena Steinhoff, Denni Arli, Scott Weaven & Irina V. Kozlenkova [Publisher] [Google Scholar]

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
-Richard T. Gretz, Ashwin Malshe, Carlos Bauer & Suman Basuroy [Publisher] [Google Scholar]

Herding in the consumption and purchase of digital goods and moderators of the herding bias
-Amy Wenxuan Ding & Shibo Li [Publisher] [Google Scholar]

Effective customer journey design: consumers’ conception, measurement, and consequences
-Christina Kuehnl, Danijel Jozic & Christian Homburg [Publisher] [Google Scholar]