Journal of Marketing, 83(3):
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
-Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel [Publisher] [Google Scholar]
Psychology & Marketing, 36(5):
What motivates users to hashtag on social media?
-Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt [Publisher] [Google Scholar]
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
-Emi Moriuchi [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
No comments:
Post a Comment