Journal of Advertising, 47(4):
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
-Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
-Nathaniel J. Evans, Mariea Grubbs Hoy & Courtney Carpenter Childers [Publisher] [Google Scholar]
Psychology & Marketing, 36(4):
To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping
-Carolyn J. Lo Yelena Tsarenko Dewi Tojib [Publisher] [Google Scholar]
Under the influence of a blogger: The role of information-seeking goals and issue involvement
-George Balabanis Elena Chatzopoulou [Publisher] [Google Scholar]
Like or want? Gender differences in attitudes toward online shopping in China
-Wanwen Dai Jan K. Arnulf Laileng Iao Pei Wan Haojin Dai [Publisher] [Google Scholar]
Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
-SeyedAlireza Mirbagheri Manoochehr Najmi [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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