Industrial Marketing Management,77:
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Management Science, 65(3):
Online Piracy and the “Longer Arm” of Enforcement
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Open Source Software and Firm Productivity
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The Value of Personal Information in Online Markets with Endogenous Privacy
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Modeling Consumer Footprints on Search Engines: An Interplay with Social Media
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Journal of Business Research, 98:
Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia
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YouTube utopianism: Social media profanation and the clicktivism of capitalist critique
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Exploring the moderators and causal process of trust transfer in online-to-offline commerce
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Journal of Consumer Psychology, 29(2):
How Readability Shapes Social Media Engagement
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Journal of Consumer Research, 45(6):
Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions
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Journal of Marketing Research, 56(2)
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
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Selectively Emotional: How Smartphone Use Changes User-Generated Content
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Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
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Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
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29 March 2019
17 March 2019
Week 2019 03 19
Journal of Advertising Research, 59(1):
Allocating Spending On Digital-Video Advertising - A Longitudinal Analysis Across Digital and Television
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Journal of Research in Interactive Marketing, 13(1):
Customer engagement in an e-commerce brand community
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Antecedents of consumers’ reliance on online product reviews
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Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates
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Mobile games: players’ experiences with in-app purchases
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Does valence of product review matter?
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Drivers of SMS advertising acceptance: a mixed-methods approach
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Cross-cultural differences in the adoption of social media
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Allocating Spending On Digital-Video Advertising - A Longitudinal Analysis Across Digital and Television
-Nazrul I. Shaikh, Mahima Hada and Niva Shrestha [Publisher] [Google Scholar]
Journal of Research in Interactive Marketing, 13(1):
Customer engagement in an e-commerce brand community
-Anupama Vohra and Neha Bhardwaj [Publisher] [Google Scholar]
Antecedents of consumers’ reliance on online product reviews
-Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley A. O’Reilly, and Amy MacMillan [Publisher] [Google Scholar]
Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates
-Andrew J. Dahl, Kenyatta Barber, and James Peltier [Publisher] [Google Scholar]
Mobile games: players’ experiences with in-app purchases
-Aina Ravoniarison and Cédric Benito [Publisher] [Google Scholar]
Does valence of product review matter?
-Nicky Chang Bi, Ruonan Zhang, and Louisa Ha [Publisher] [Google Scholar]
Drivers of SMS advertising acceptance: a mixed-methods approach
-Yousra Bakr, Ahmed Tolba, and Hakim Meshreki [Publisher] [Google Scholar]
Cross-cultural differences in the adoption of social media
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10 March 2019
Week 2019 03 12
Journal of Advertising, 47(4):
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
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Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
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Psychology & Marketing, 36(4):
To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping
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Under the influence of a blogger: The role of information-seeking goals and issue involvement
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Like or want? Gender differences in attitudes toward online shopping in China
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Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
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How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
-Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
-Nathaniel J. Evans, Mariea Grubbs Hoy & Courtney Carpenter Childers [Publisher] [Google Scholar]
Psychology & Marketing, 36(4):
To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping
-Carolyn J. Lo Yelena Tsarenko Dewi Tojib [Publisher] [Google Scholar]
Under the influence of a blogger: The role of information-seeking goals and issue involvement
-George Balabanis Elena Chatzopoulou [Publisher] [Google Scholar]
Like or want? Gender differences in attitudes toward online shopping in China
-Wanwen Dai Jan K. Arnulf Laileng Iao Pei Wan Haojin Dai [Publisher] [Google Scholar]
Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
-SeyedAlireza Mirbagheri Manoochehr Najmi [Publisher] [Google Scholar]
03 March 2019
Week 2019 03 05
Journal of Business Ethics, 155(1)
Linking Platforms, Practices, and Developer Ethics: Levers for Privacy Discourse in Mobile Application Development
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Linking Platforms, Practices, and Developer Ethics: Levers for Privacy Discourse in Mobile Application Development
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