Week 2019 01 29

Journal of Interactive Marketing, 45:

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
-Salvador Del Barrio-García, Wagner A. Kamakura, Teodoro Luque-Martínez [Publisher] [Google Scholar]

Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses
-Guda van Noort, Eva A. van Reijmersdal [Publisher] [Google Scholar]

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
-Linda D. Hollebeek, Keith Macky [Publisher] [Google Scholar]

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
-Olivia Petit, Carlos Velasco, Charles Spence [Publisher] [Google Scholar]

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness
-Saeid Vafainia, Els Breugelmans, Tammo Bijmolt [Publisher] [Google Scholar]

Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement
-Jae-Eun Namkoong, Joon H. Ro, Marlone D. Henderson [Publisher] [Google Scholar]

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
-Marco Visentin, Gabriele Pizzi, Marco Pichierri [Publisher] [Google Scholar]

Retraction notice to “The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51]
-Kyongseok Kima, Sun Joo (Grace) Ahn [Publisher] 

Journal of Marketing Research, 56(1):

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
-Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg [Publisher] [Google Scholar]

Branded Apps and Their Impact on Firm Value: A Design Perspective
-D. Eric Boyd, P. K. Kannan, and Rebecca J. Slotegraaf [Publisher] [Google Scholar]

Management Science, 65(1):

The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment
-Hailiang Chen, Yu Jeffrey Hu, and Michael D. Smith [Publisher] [Google Scholar]

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market
-Imke Reimers and Claire (Chunying) Xie [Publisher] [Google Scholar]

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments
-Ni Huang, Gordon Burtch, Bin Gu, Yili Hong, Chen Liang, Kanliang Wang, Dongpu Fu, and Bo Yang [Publisher] [Google Scholar]

Week 2019 01 22

Journal of the Academy of Marketing Science, 47(1):

 S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
-Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen [Publisher] [Google Scholar]

Journal of Business Ethics, 154(2):


E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses
-Gomaa Agag [Publisher] [Google Scholar]

Journal of Business Research, 96:

Co-creating corporate brand identity with online brand communities: A managerial perspective
-Azzouz Essamri, Sally McKechnie, Heidi Winklhofer [Publisher] [Google Scholar]

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
-Joana César Machado, Leonor Vacas-de-Carvalho, Salim L. Azar, Ana Raquel André, Barbara Pires dos Santos [Publisher] [Google Scholar]

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
-Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar [Publisher] [Google Scholar]

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
-Melek Demiray, Sebnem Burnaz [Publisher] [Google Scholar]

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect Tom van Laer, Stephanie Feiereisen, Luca M. Visconti https://www.sciencedirect.com/science/article/pii/S0148296318305356

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising Gopal Das, Hillary J.D. Wiener, Ioannis Kareklas https://www.sciencedirect.com/science/article/pii/S0148296318305599

How does brand-related user-generated content differ across social media? Evidence reloaded
-Paolo Roma, Davide Aloini [Publisher] [Google Scholar]

Journal of Consumer Research, 45(5):

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
-Xueni (Shirley) Li; Kimmy Wa Chan; Sara Kim [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 38(1):

Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography
-Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan [Publisher] [Google Scholar]

Week 2019 01 08

Marketing Letters, 29(4):

Narratives of technology consumption in the face of marketplace discrimination
-Akon E. Ekpo, Benét DeBerry-Spence, Geraldine Rosa Henderson & Joseph Cherian [Publisher] [Google Scholar]

Annual Review of Psychology, 70:

Computer Games in Education
-Richard E. Mayer [Publisher] [Google Scholar]

Week 2019 01 03

Journal of Service Research, 22(1):

How Does Innovation Emerge in a Service Ecosystem?
-Jennifer D. Chandler, Ilias Danatzis, Carolin Wernicke, Melissa Archpru Akaka, and David Reynolds [Publisher] [Google Scholar]

Positive Customer Churn: An Application to Online Dating
-Andrea Dechant, Martin Spann, and Jan U. Beck [Publisher] [Google Scholar]

Marketing Science, 37(6):

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
-Jia Liu and Olivier Toubia [Publisher] [Google Scholar]

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
-Asim Ansari, Yang Li, and Jonathan Z. Zhang [Publisher] [Google Scholar]