Week 2018 09 25

International Journal of Research in Marketing, 35(3):

The effects of mobile promotions on customer purchase dynamics
-Chang Hee Park, Young-Hoon Park, David A. Schweidel [Publisher] [Google Scholar]

Journal of Advertising Research, 58(3):

Why Marketers Need New Measures Of Consumer Engagement - How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes
-Gian M. Fulgoni [Publisher] [Google Scholar]

Artificial Intelligence in Advertising - How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
-Jan Kietzmann, Jeannette Paschen, Emily Treen [Publisher] [Google Scholar]

How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking - Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
-Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman [Publisher] [Google Scholar]

Journal of Business Ethics, 152(1):

Cryptocurrencies and Business Ethics
-Claus Dierksmeier & Peter Seele [Publisher] [Google Scholar]

Gamification of Labor and the Charge of Exploitation
-Tae Wan Kim [Publisher] [Google Scholar]

Fighting Software Piracy: Some Global Conditional Policy Instruments
-Simplice A. Asongu, Pritam Singh & Sara Le Roux [Publisher] [Google Scholar]

Week 2018 09 18

Journal of Business Research, 92:

YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship
-Rebecca Mardon, Mike Molesworth, Georgiana Grigore [Publisher] [Google Scholar]

‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
-Rachel Ashman, Anthony Patterson, Stephen Brown [Publisher] [Google Scholar]

The effect of relationship and transactional characteristics on customer retention in emerging online markets
-Anand K. Jaiswal, Rakesh Niraj, Chang Hee Park, Manoj K. Agarwal [Publisher] [Google Scholar]

Strategic customer engagement marketing: A decision making framework
-Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Hinsch [Publisher] [Google Scholar]

Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention
-Shu-Ling Wu, Chiu-Ping Hsu [Publisher] [Google Scholar]

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses
-Seongsoo Jang, Philip Jame Kitchen, Jinwon Kim [Publisher] [Google Scholar]

Webroomers versus showroomers: Are they the same?
-Nuria Viejo Fernández, María José Sanzo Pérez, Rodolfo Vázquez-Casielles [Publisher] [Google Scholar]

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
-Philipp A. Rauschnabel, Jun He, Young K. Ro [Publisher] [Google Scholar]

Journal of Retailing, 94(3):

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues
-Ju-Yeon Lee, Eric Fang, Jisu J. Kim, Xiaoling Li, Robert W. Palmatier [Publisher] [Google Scholar]

How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
-Kartik Kalaignanam, Tarun Kushwaha, Koushyar Rajavi [Publisher] [Google Scholar]

Week 2018 09 03

Journal of Consumer Research, 45(3):

Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
-Matthew Fisher; George E Newman; Ravi Dhar [Publisher] [Google Scholar]

When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
-Daniella Kupor; Zakary Tormala [Publisher] [Google Scholar]

The Effect of Social Density on Word of Mouth
-Irene Consiglio; Matteo De Angelis; Michele Costabile [Publisher] [Google Scholar]

Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
-Hao Shen; Jaideep Sengupta [Publisher] [Google Scholar]

Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses
-Anneleen Van Kerckhove; Mario Pandelaere [Publisher] [Google Scholar]