Week 2018 08 28

Journal of Marketing, 82(5):

Device Switching in Online Purchasing: Examining the Strategic Contingencies
-Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel [Publisher] [Google Scholar] [Publisher] [Google Scholar]

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
-Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich [Publisher] [Google Scholar]

Journal of International Marketing, 26(3):

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory
-Hongzhi Gao, Mary Tate, Hongxia Zhang, Shijiao Chen, and Bing Liang [Publisher] [Google Scholar]

Journal of the Association for Consumer Research, 3(3):

Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior
-Catherine Armstrong Soule, Sara Hanson [Publisher] [Google Scholar]

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
-Leonard Lee, J. Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara Kahn, Ajay Kalra, Donald R. Lehmann, Leigh M. McAlister, Venkatesh Shankar, Claire I. Tsai [Publisher] [Google Scholar]

The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability
-Ashish Kumar, Ram Bezawada, Minakshi Trivedi [Publisher] [Google Scholar]

When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program
-Rebecca Jen-Hui Wang, Lakshman Krishnamurthi, Edward C. Malthouse [Publisher] [Google Scholar]

Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store
-Kristina Kleinlercher, Oliver Emrich, Dennis Herhausen, Peter C. Verhoef, Thomas Rudolph [Publisher] [Google Scholar]

Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement
-Welf H. Weiger, Maik Hammerschmidt, Hauke A. Wetzel [Publisher] [Google Scholar]

Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop
-Yanliu Huang, Zhen Yang [Publisher] [Google Scholar]

Week 2018 08 21

Industrial Marketing Management, 73:

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany
Julian M. Müller, Benjamin Pommeranz, Julia Weisser, Kai-Ingo Voigt
http://www.sciencedirect.com/science/article/abs/pii/S0019850117303851

Week 2018 08 14

Journal of the Academy of Marketing Science, 46(5)

Online group influence and digital product consumption
-Jifeng Mu, Ellen Thomas, Jiayin Qi, Yong Tan [Publisher] [Google Scholar]

Journal of Business Research, 91:

Compulsive buying in China: Measurement, prevalence, and online drivers
-Heping He, Monika Kukar-Kinney, Nancy M. Ridgway [Publisher] [Google Scholar]

The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
-Sahar Karimi, Christopher P. Holland, K. Nadia Papamichail [Publisher] [Google Scholar]

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
-Paul E.Ketelaar, Stefan F.Bernritter, Thabo J.van Woudenberg, Esther Rozendaal, Ruben P.Konig, Arief Ernst Hühn, Marnix S.Van Gisbergen, Loes Janssen [Publisher] [Google Scholar]

Management Science, 64(8):

Omnichannel Service Operations with Online and Offline Self-Order Technologies
-Fei Gao and Xuanming Su [Publisher] [Google Scholar]

Marketing Science, 37(4):

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
-Raluca M. Ursu [Publisher] [Google Scholar]

Real-Time Bidding in Online Display Advertising
-Amin Sayedi [Publisher] [Google Scholar]

Week 2018 08 07

Service Business, 12(3):

Two-sided effects of customer participation: roles of relationships and social-interaction values in social services
-Cheol Park, Heejung Lee, Jongkun Jun, Thaemin Lee [Publisher] [Google Scholar]

Psychology & Marketing, 35(9):

Value co-creation in online healthcare communities: The impact of patients’ reference frames on cure and care
-Sarah Van Oerle, Annouk Lievens, Dominik Mahr [Publisher] [Google Scholar]