Week 2018 07 24

Foundations and Trends in Marketing, 11(1):

Consumer Informational Privacy: Current Knowledge and Research Directions
-By Frank T. Beke, Felix Eggers and Peter C. Verhoef (University of Groningen, The Netherlands) [Publisher] [Google Scholar]

Journal of Marketing Research, 55(4):

When Showrooming Increases Retailer Profit
-Dmitri Kuksov and Chenxi Liao [Publisher] [Google Scholar]

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
-Courtney Paulson, Lan Luo, and Gareth M. James [Publisher] [Google Scholar]

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
-Angela Xia Liu, Jan-Benedict E.M. Steenkamp, and Jurui Zhang [Publisher] [Google Scholar]

(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
-Grant Packard, Sarah G. Moore, and Brent McFerran [Publisher] [Google Scholar]

Network Overlap and Content Sharing on Social Media Platforms
-Jing Peng, Ashish Agarwal, Kartik Hosanagar, and Raghuram Iyengar [Publisher] [Google Scholar]

Journal of Interactive Marketing, 43:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/43/

Week 2018 07 17

Psychology & Marketing, 35(8):

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
-Philipp A. Rauschnabel [Publisher] [Google Scholar]

Week 2018 07 10

Journal of Service Research, 21(3):

How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects
-Björn A. Hüttel, Jan Hendrik Schumann, Martin Mende, Maura L. Scott, and Christian J. Wagner [Publisher] [Google Scholar]

Week 2018 07 03

American Economic Review, 108(7):

Consumer Price Search and Platform Design in Internet Commerce
-Michael Dinerstein, Liran Einav, Jonathan Levin and Neel Sundaresan [Publisher] [Google Scholar]

Management Science, 64(7):

Innovation, Openness, and Platform Control
-Geoffrey Parker, Marshall Van Alstyne [Publisher] [Google Scholar]

When More Is Less: Field Evidence on Unintended Consequences of Multitasking
-Paulo B. Goes, Noyan Ilk, Mingfeng Lin, J. Leon Zhao [Publisher] [Google Scholar]

Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
-Amit Mehra, Subodha Kumar, Jagmohan S. Raju [Publisher] [Google Scholar]

Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia
-Abhishek Nagaraj [Publisher] [Google Scholar]

Marketing Science, 37(3):

Learning from Online Social Ties
-Yuchi Zhang and David Godes [Publisher] [Google Scholar] [Publisher] [Google Scholar]

Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
-Bing Jing [Publisher] [Google Scholar]