Journal of Business Research, 90:
Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites
-Ana Dolores Franco Valdez, Alfonso Valdez Cervantes, Scott Motyka [Publisher] [Google Scholar]
The effects of online reviews on service expectations: Do cultural value orientations matter?
-Prithwiraj Nath, James Devlin, Veronica Reid [Publisher] [Google Scholar]
Journal of Retailing, 94(2):
Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion
-Hejun Zhuang, Peter T.L. Popkowski Leszczyc, Yuanfang Lin [Publisher] [Google Scholar]
Journal of Service Management, 29(3):
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
-Vijay Viswanathan, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert, and Dirk Van den Poel [Publisher] [Google Scholar]
Beyond the dyadic: customer engagement in increasingly networked environments
-Matthew Alexander, Elina Jaakkola, Linda D. Hollebeek [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
30 June 2018
24 June 2018
Week 2018 06 19
International Journal of Research in Marketing, 35(2):
Mobile diaries – Benchmark against metered measurements: An empirical investigation
-Mitchell J.Lovett, RenanaPeres [Publisher] [Google Scholar]
Journal of Marketing, 82(4):
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
-Venkat Ramaswamy and Kerimcan Ozcan [Publisher] [Google Scholar]
Video Content Marketing: The Making of Clips
-Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel [Publisher] [Google Scholar]
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
-Dhruv Grewal, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält [Publisher] [Google Scholar]
Review of Marketing Research, 15:
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
-Jelena Spanjol , Yazhen Xiao , Lisa Welzenbach [Publisher] [Google Scholar]
Mobile diaries – Benchmark against metered measurements: An empirical investigation
-Mitchell J.Lovett, RenanaPeres [Publisher] [Google Scholar]
Journal of Marketing, 82(4):
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
-Venkat Ramaswamy and Kerimcan Ozcan [Publisher] [Google Scholar]
Video Content Marketing: The Making of Clips
-Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel [Publisher] [Google Scholar]
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
-Dhruv Grewal, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält [Publisher] [Google Scholar]
Review of Marketing Research, 15:
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
-Jelena Spanjol , Yazhen Xiao , Lisa Welzenbach [Publisher] [Google Scholar]
17 June 2018
Week 2018 06 12
Marketing Letters, 29(2):
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
-Minyoung Kim, Sunghoon Kim, Jongkuk Lee [Publisher] [Google Scholar]
Journal of Business Research, 89:
Country-based comparison of accommodation brands in social media: An fsQCA approach
-Alexandru Capatina, Adrian Micu, Angela Eliza Micu, Rym Bouzaabia, Olfa Bouzaabia [Publisher] [Google Scholar]
Engagement in sports virtual brand communities
-Manuel Alonso-Dos-Santos, Francisco Rejón Guardia, Carlos Pérez Campos, Ferran Calabuig-Moreno, Yong Jae Ko [Publisher] [Google Scholar]
Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
-Elena Ageeva, T.C. Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin [Publisher] [Google Scholar]
The role of emotions and conflicting online reviews on consumers' purchase intentions
-Carla Ruiz-Mafe, Kalliopi Chatzipanagiotou, Rafael Curras-Perez [Publisher] [Google Scholar]
The determinants of stakeholder engagement in digital platforms
-Giampaolo Viglia, Rebecca Pera, Enrique Bigné [Publisher] [Google Scholar]
Usage intensity of mobile medical apps: A tale of two methods
-José Manuel Cristóvão Veríssimo [Publisher] [Google Scholar]
The pursuit of virtual happiness: Exploring the social media experience across generations
-Orie Berezan, Anjala S. Krishen, Shaurya Agarwal, Pushkin Kachroo [Publisher] [Google Scholar]
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
-Minyoung Kim, Sunghoon Kim, Jongkuk Lee [Publisher] [Google Scholar]
Journal of Business Research, 89:
Country-based comparison of accommodation brands in social media: An fsQCA approach
-Alexandru Capatina, Adrian Micu, Angela Eliza Micu, Rym Bouzaabia, Olfa Bouzaabia [Publisher] [Google Scholar]
Engagement in sports virtual brand communities
-Manuel Alonso-Dos-Santos, Francisco Rejón Guardia, Carlos Pérez Campos, Ferran Calabuig-Moreno, Yong Jae Ko [Publisher] [Google Scholar]
Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
-Elena Ageeva, T.C. Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin [Publisher] [Google Scholar]
The role of emotions and conflicting online reviews on consumers' purchase intentions
-Carla Ruiz-Mafe, Kalliopi Chatzipanagiotou, Rafael Curras-Perez [Publisher] [Google Scholar]
The determinants of stakeholder engagement in digital platforms
-Giampaolo Viglia, Rebecca Pera, Enrique Bigné [Publisher] [Google Scholar]
Usage intensity of mobile medical apps: A tale of two methods
-José Manuel Cristóvão Veríssimo [Publisher] [Google Scholar]
The pursuit of virtual happiness: Exploring the social media experience across generations
-Orie Berezan, Anjala S. Krishen, Shaurya Agarwal, Pushkin Kachroo [Publisher] [Google Scholar]
10 June 2018
Week 2018 06 05
Journal of International Marketing, 26(2)
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan
-Hsin-Chen Lin and Manohar U. Kalwani [Publisher] [Google Scholar]
Management Science, 64(6):
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
-Clarence Lee, Elie Ofek, Thomas J. Steenburgh [Publisher] [Google Scholar]
Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments
-Marshall Fisher, Santiago Gallino, Jun Li [Publisher] [Google Scholar]
Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Florida
-Susan F. Lu, Huaxia Rui [Publisher] [Google Scholar]
Online Auctions and Multichannel Retailing
-Jason Kuruzovich, Hila Etzion [Publisher] [Google Scholar]
Price Discontinuities in an Online Market for Used Cars
-Florian Englmaier, Arno Schmöller, Till Stowasser [Publisher] [Google Scholar]
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan
-Hsin-Chen Lin and Manohar U. Kalwani [Publisher] [Google Scholar]
Management Science, 64(6):
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
-Clarence Lee, Elie Ofek, Thomas J. Steenburgh [Publisher] [Google Scholar]
Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments
-Marshall Fisher, Santiago Gallino, Jun Li [Publisher] [Google Scholar]
Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Florida
-Susan F. Lu, Huaxia Rui [Publisher] [Google Scholar]
Online Auctions and Multichannel Retailing
-Jason Kuruzovich, Hila Etzion [Publisher] [Google Scholar]
Price Discontinuities in an Online Market for Used Cars
-Florian Englmaier, Arno Schmöller, Till Stowasser [Publisher] [Google Scholar]
07 June 2018
Week 2018 05 29
Journal of Marketing Research, 55(1):
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
-Kihyun Hannah Kim and V. Kumar [Publisher] [Google Scholar]
Retention Futility: Targeting High-Risk Customers Might Be Ineffective
-Eva Ascarza [Publisher] [Google Scholar]
TV Viewing and Advertising Targeting
-Yiting Deng and Carl F. Mela [Publisher] [Google Scholar]
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
-Kihyun Hannah Kim and V. Kumar [Publisher] [Google Scholar]
Retention Futility: Targeting High-Risk Customers Might Be Ineffective
-Eva Ascarza [Publisher] [Google Scholar]
TV Viewing and Advertising Targeting
-Yiting Deng and Carl F. Mela [Publisher] [Google Scholar]