19 November 2017

Week 2017 11 21

Journal of Consumer Research, 44(4):

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
-Bella Rozenkrants; S Christian Wheeler; Baba Shiv [Publisher] [Google Scholar]

12 November 2017

Week 2017 11 14

Psychology & Marketing, 34(12):

 Analyzing user sentiment in social media: Implications for online marketing strategy
-Adrian Micu, Angela Eliza Micu, Marius Geru and Radu Constantin Lixandroiu [Publisher] [Google Scholar]

Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach
-Yi-Min Chen, Hsin-Hsien Liu and Yu-Chun Chiu [Publisher] [Google Scholar]

Enablers for end-user entrepreneurship: An investigation on Italian food bloggers
-Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano and Gerardino Metallo [Publisher] [Google Scholar]

Explanatory factors for efficiency in the use of social networking sites—The case of organic food products
-Enrique Bernal-Jurado, Adoración Mozas-Moral, Domingo Fernández-Uclés and Miguel Jesús Medina-Viruel [Publisher] [Google Scholar]

Strategic Management Journal, 38(13):

How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies' Twitter Accounts
-Eun-Hee Kim and Yoo Na Youm [Publisher] [Google Scholar]



05 November 2017

Week 2017 11 07

Journal of Business and Industrial Marketing, 32(8):

Social media capability in B2B marketing: toward a definition and a research model
Yun Wang, Michel Rod, Shaobo Ji, Qi Deng
http://www.emeraldinsight.com/doi/full/10.1108/JBIM-10-2016-0250

Journal of Marketing, 81(6):

Online Shopping and Social Media: Friends or Foes?
Yuchi Zhang, Michael Trusov, Andrew T. Stephen and Zainab Jamal
http://journals.ama.org/doi/full/10.1509/jm.14.0344

The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
Sandeep Arora, Frenkel ter Hofstede and Vijay Mahajan
http://journals.ama.org/doi/full/10.1509/jm.15.0205

Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
Cheng Zhang, Chee Wei Phang, Qingsheng Wu and Xueming Luo
http://journals.ama.org/doi/full/10.1509/jm.16.0038