Week 2017 02 28

Journal of Business Research, 74:

 “Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei, Allard C.R. van Riel
http://www.sciencedirect.com/science/article/pii/S0148296317300255

Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis
Zhi-Ping Fan, Yu-Jie Che, Zhen-Yu Chen
http://www.sciencedirect.com/science/article/pii/S0148296317300231

Week 2017 02 21

Journal of Interactive Marketing, 37:

A new issue with papers on B2B, search engines, word-of-mouth, engagement, and more
[Publisher]

Journal of the Academy of Marketing Science, 45(2):

The role of data privacy in marketing
-Kelly D. Martin & Patrick E. Murphy [Publisher] [Google Scholar]

Week 2017 02 07

Journal of Marketing Research, 54(1):

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
- Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove [Full Article] [Google Scholar]

Field Experimentation in Marketing Research
- Ayelet Gneezy [Free Download ] [Google Scholar]

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes
- Leslie K. John, Oliver Emrich, Sunil Gupta, and Michael I. Norton [Full Article] [Google Scholar]

Journal of Promotion Management, 23(1):

Is Background Music Effective On Retail Websites?
-Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield [Publisher] [Google Scholar]