Week 2017 01 31

Marketing Science, 36(1):

 When Less Is More: Data and Power in Advertising Experiments
-Garrett A. Johnson, Randall A. Lewis, David H. Reiley [Publisher] [Google Scholar]

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
-Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao [Publisher] [Google Scholar]

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
-Beth L. Fossen, David A. Schweidel [Publisher] [Google Scholar]

Week 2017 01 24

Management Science, 63(1):

Product Policy in Markets with Word-of-Mouth Communication
-David Godes [Publisher] [Google Scholar]

Week 2017 01 17

Marketing Intelligence & Planning, (35,1):

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
-José I. Rojas-Méndez, A. Parasuraman, Nicolas Papadopoulos [Publisher] [Google Scholar]

Psychology & Marketing, 34(2):

Special issue on Broadening the Perspective on Mobile Marketing
-Issue edited by: Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth [Publisher] [Google Scholar]

Week 2017 01 10

American Economic Review, 107(1):

Price Setting in Online Markets: Basic Facts, International Comparisons, and Cross-Border Integration
-Yuriy Gorodnichenko and Oleksandr Talavera [Publisher] [Google Scholar]
Are Online and Offline Prices Similar? Evidence from Large Multi-channel Retailers
-Alberto Cavallo [Publisher] [Google Scholar]

Annual Review of Psychology, 68:

Interactions With Robots: The Truths We Reveal About Ourselves
-Elizabeth Broadbent [Publisher] [Google Scholar]

Journal of Marketing, 81(1):

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
-Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie [Publisher] [Google Scholar]

Data Privacy: Effects on Customer and Firm Performance
- Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier [Publisher] [Google Scholar]