Week 2016 11 01

Journal of Business & Industrial Marketing, 31(8):

Businesses and mobile social media capability
-Elvira Bolat , Kaouther Kooli , Len Tiu Wright [Publisher] [Google Scholar]

Journal of Marketing, 80(6):

Marketing Analytics for Data-Rich Environments
-Michel Wedel and P.K. Kannan
[Article Snapshot] [Full Article] [Google Scholar]

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
-Rajeev Batra and Kevin Lane Keller
[Article Snapshot] [Full Article] [Google Scholar]

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
-Cait Lamberton and Andrew T. Stephen
[Article Snapshot] [Full Article] [Google Scholar]

Week 2016 10 25

Annual Review of Anthropology, 45:

Intellectual Property, Piracy, and Counterfeiting
-Alexander S. Dent [Publisher] [Google Scholar]


Journal of Interactive Marketing, 36:

http://www.sciencedirect.com/science/journal/10949968/36

Week 2016 10 18

Decision Sciences, 47(5):

Predicting the Incremental Benefits of Online Information Search for Heterogeneous Consumers
-Hao Wang, Xunhua Guo, Mingyue Zhang, Qiang Wei and Guoqing Chen [Publisher] [Google Scholar]

Journal of Consumer Marketing, 33(6):

Sounds of music: exploring consumers’ musical engagement
-Linda D. Hollebeek , Edward C. Malthouse , Martin P. Block [Publisher] [Google Scholar]

The impact of reversibility on the decision to disclose personal information
-Eyal Peer , Alessandro Acquisti [Publisher] [Google Scholar]

Psychology & Marketing, 33(11):

Online Review Helpfulness: Role of Qualitative Factors
-Arpita Agnihotri and Saurabh Bhattacharya [Publisher] [Google Scholar]

Week 2016 10 11

Journal of Marketing Research, 53(5)

The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice
- Rajesh Bhargave, Antonia Mantonakis, and Katherine White [Full Article] [Google Scholar]

Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
- David Dubois, Andrea Bonezzi, and Matteo De Angelis [Full Article] [Google Scholar]

Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
- Hao Shen, Meng Zhang, and Aradhna Krishna [Full Article] [Google Scholar]

Week 2016 10 03

American Economic Review, 106(10):

Adverse Selection and Auction Design for Internet Display Advertising
-Nick Arnosti, Marissa Beck and Paul Milgrom [Publisher] [Google Scholar]