Journal of Marketing, 80(2):
Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior
-Girish Mallapragada, Sandeep R. Chandukala, and Qing Liu [Publisher] [Google Scholar]
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
-Caroline Ducarroz, Sha Yang, and Eric A. Greenleaf [Publisher] [Google Scholar]
Management Science, 62(3):
Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence
-Ming Hu, Joseph Milner, Jiahua Wu [Publisher] [Google Scholar]
Psychology & Marketing, 33(4):
The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality
-Steve Muylle and Willem Standaert [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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