Week 2016 03 29

International Journal of Research in Marketing, 33(1):

http://www.sciencedirect.com/science/journal/01678116/33/1

Special Section: Branding in a Digitally Empowering World; Guest Editors: Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov and Rik Pieters

Journal of Consumer Marketing, 33(2):

Special Issue on Social Media; Guest Editors: Anne L. Roggeveen and Dhruv Grewal
http://www.emeraldinsight.com/toc/jcm/33/2

Journal of Business Research, 69(6):

Examining the influence of stock market variables on microblogging sentiment
-Juan Ramón Piñeiro-Chousa, M. Ángeles López-Cabarcos, Ada María Pérez-Pico [Publisher] [Google Scholar]

Marketing Science, 35(2):

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
-Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose [Publisher] [Google Scholar]

Credit Scoring with Social Network Data
-Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas [Publisher] [Google Scholar]

Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
-Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi [Publisher] [Google Scholar]

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
-Dae-Yong Ahn, Jason A. Duan, Carl F. Mela [Publisher] [Google Scholar]

Week 2016 03 15

Journal of Marketing, 80(2):

Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior
-Girish Mallapragada, Sandeep R. Chandukala, and Qing Liu [Publisher] [Google Scholar]

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
-Caroline Ducarroz, Sha Yang, and Eric A. Greenleaf [Publisher] [Google Scholar]

Management Science, 62(3):

Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence
-Ming Hu, Joseph Milner, Jiahua Wu [Publisher] [Google Scholar]

Psychology & Marketing, 33(4):

The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality
-Steve Muylle and Willem Standaert [Publisher] [Google Scholar]

Week 2016 03 08

American Economic Review, 106(3):

Search Design and Broad Matching
-Eliaz, Kfir, and Ran Spiegler [Publisher] [Google Scholar]

 Journal of Consumer Affairs, 50(1):

Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds
-Suzanne C. Makarem and Haeran Jae [Publisher] [Google Scholar]

Journal of Retailing, 92(1):

Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions
-Ernan Haruvy, Peter T.L. Popkowski Leszczyc [Publisher] [Google Scholar]

Do Digital Displays Enhance Sales? Role of Retail Format and Message Content
-Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal [Publisher] [Google Scholar]

Week 2016 03 01

Business Horizons, 59(2):

Augmented reality: Designing immersive experiences that maximize consumer engagement
-Joachim Scholz, Andrew N. Smith [Publisher] [Google Scholar]

Who is the better player? Off-field battle on Facebook and Twitter
-Teresa Tiago, Flávio Tiago, Sandra Dias Faria, João Pedro Couto [Publisher] [Google Scholar]


Score a tweet and post a goal: Social media recipes for sports stars
-Pawel Korzynski, Jordi Paniagua [Publisher] [Google Scholar]

Building acquaintance brands via Snapchat for the college student market
-Hemant C. Sashittal, Michael DeMar, Avan R. Jassawalla [Publisher] [Google Scholar]

Helping workers understand and follow social media policies
-Kimberly W. O’Connor, Gordon B. Schmidt, Michelle Drouin [Publisher] [Google Scholar]

Journal of Consumer Policy, 39(1):

Wanted: a Bigger Stick. On Unfair Terms in Consumer Contracts with Online Service Providers
-Marco Loos, Joasia Luzak [Publisher] [Google Scholar]

Journal of Interactive Marketing, 33:

Channel Choice in the 21st Century: The Hidden Role of Distribution Services
-Roger R. Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz, Jose Miguel Mugica [Publisher] [Google Scholar]

The Psychological Mechanism of Brand Co-creation Engagement
-Sara H. Hsieh, Aihwa Chang [Publisher] [Google Scholar]

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
-Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit [Publisher] [Google Scholar]

The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective
-Yinglu Wu, Jianan Wu [Publisher] [Google Scholar]

Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
-Minjae Song, Eunho Park, Byungjoon Yoo, Seongmin Jeon [Publisher] [Google Scholar]