08 January 2016

Week 2016 01 12

Annual Review of Psychology, 67:

Media Effects: Theory and Research
-Patti M. Valkenburg, Jochen Peter, and Joseph B. Walther [Publisher] [Google Scholar]

Business Horizons, 59(1):

Game on: Engaging customers and employees through gamification
-Karen Robson, Kirk Plangger, Jan H. Kietzmann, Ian McCarthy, Leyland Pitt [Publisher] [Google Scholar]

Harnessing the wisdom of crowds: Decision spaces for prediction markets
-Patrick Buckley [Publisher] [Google Scholar]

Journal of Business Ethics, 132(3):

The Ethics of Payments: Paper, Plastic, or Bitcoin?
-James J. Angel, Douglas McCabe [Publisher] [Google Scholar]

Journal of Consumer Research, 42(5):

Brand Public
-Adam Arvidsson and Alessandro Caliandro [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 13(4):

Is online newspaper advertising cannibalizing print advertising?
-Shrihari Sridhar, Srinivasaraghavan Sriram [Publisher] [Google Scholar]







No comments:

Post a Comment