Week 2021 06 01

International Journal of Advertising, 40(3): 

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
--Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
--Chen Lou & Quan Xie [Publisher] [Google Scholar]

Distance matters: the effects of self-brand connections and construal levels on ad responses
--So Young Lee, Chan Yun Yoo, Dong Hoo Kim & Yoon Hi Sung [Publisher] [Google Scholar]

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
--Mariko Morimoto [Publisher] [Google Scholar]

Journal of Advertising, 50(2):

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
--Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson [Publisher] [Google Scholar]

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
--Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects |
--Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend [Publisher] [Google Scholar]

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
--Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar] 

Marketing Letters, 32(2): 

How limited consumption experiences affect word of mouth
--Christina Saenger, Veronica L. Thomas [Google Scholar]