02 May 2021

Week 2021 05 04

Journal of the Academy of Marketing Science, 49(3)

A theory of multiformat communication: mechanisms, dynamics, and strategies
Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier 
https://doi.org/10.1007/s11747-020-00750-2

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
Katharina Keller, Christian Schlereth, Oliver Hinz 
https://doi.org/10.1007/s11747-020-00758-8

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