Week 2018 05 01

Decision Sciences, 49(2):

How Unequal Perceptions of User Reviews Impact Price Competition
-Pelin Pekgün, Michael R. Galbreth and Bikram P. Ghosh [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(3):

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
-Sander F. M. Beckers, Jenny van Doorn & Peter C. Verhoef [Publisher] [Google Scholar]

Effects of offline ad content on online brand search: insights from super bowl advertising
-Deepa Chandrasekaran, Raji Srinivasan & Debika Sihi [Publisher] [Google Scholar]

Pricing hybrid bundles by understanding the drivers of willingness to pay
-Jeffrey Meyer, Venkatesh Shankar & Leonard L. Berry [Publisher] [Google Scholar]

Journal of Business Research, 87:

Manufactured opinions: The effect of manipulating online product reviews
-Mengzhou Zhuang, Geng Cui, Ling Peng [Publisher] [Google Scholar]

The impact of media richness on consumer information search and choice
-Moutusy Maity, Mayukh Dass, Piyush Kumar [Publisher] [Google Scholar]

Dynamic trends in online product ratings: A diagnostic utility explanation
-Fang Wang, Kalyani Menon, Chatura Ranaweera [Publisher] [Google Scholar]