Week 2018 04 24

International Journal of Advertising, 37(3):

The impact of text valence, star rating and rated usefulness in online reviews
-Patrick De Pelsmacker, Nathalie Dens & Alona Kolomiiets [Publisher] [Google Scholar]

On electronic word-of-mouth diffusion in social networks: curiosity and influence
-Yu-Hui Fang, Kwei Tang, Chia-Ying Li & Chia-Chi Wu [Publisher] [Google Scholar]

Influences of motivations and lifestyles on intentions to use smartphone applications
-Juran Kim & Ki Hoon Lee [Publisher] [Google Scholar]

Advertising to the masses: the effects of crowding on the attention to place-based advertising
-Rick T. Wilson & Taewon Suh [Publisher] [Google Scholar]

Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
-Tae Hyun Baek, Chan Yun Yoo & Sukki Yoon [Publisher] [Google Scholar]

Journal of Service Research, 21(2):

Artificial Intelligence in Service
-Ming-Hui Huang and Roland T. Rust [Publisher] [Google Scholar]

Marketing Science, 37(2):

Advertising to Early Trend Propagators: Evidence from Twitter
-Anja Lambrecht, Catherine Tucker, and Caroline Wiertz [Publisher] [Google Scholar]

Competition and Crowd-Out for Brand Keywords in Sponsored Search
-Andrey Simonov, Chris Nosko, and Justin M. Rao [Publisher] [Google Scholar]

Personalization in Email Marketing: The Role of Noninformative Advertising Content
-Navdeep S. Sahni, S. Christian Wheeler, and Pradeep Chintagunta [Publisher] [Google Scholar]

The Evolution of Influence Through Endogenous Link Formation
-Tuan Q. Phan and David Godes [Publisher] [Google Scholar]