Predicting the future with humans and AI
--Barbara A. Mellers, Louise Lu, John P. McCoy [Publisher] [Google Scholar]
Journal of Interactive Marketing, 58(1)
Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes
--Annika Abell and Dipayan Biswas [Publisher] [Google Scholar]
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
--Elisa Montaguti, Sara Valentini, and Federica Vecchioni [Publisher] [Google Scholar]
Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility
--Mathieu Béal, Yany Grégoire, and François A. Carrillat [Publisher] [Google Scholar]
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures
--Giulia Pavone, Lars Meyer-Waarden, and Andreas Munzel [Publisher] [Google Scholar]
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
--Christopher Schumacher, Felix Eggers, Peter C. Verhoef, and Peter Maas [Publisher] [Google Scholar]
The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy
--Simbarashe Pasirayi and Patrick B. Fennell [Publisher] [Google Scholar]
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