An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
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Digital technologies: tensions in privacy and data
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
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How consumer digital signals are reshaping the customer journey
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Search modality effects: merely changing product search modality alters purchase intentions
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Hey, Alexa! What attributes of Skills affect firm value?
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Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
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Artificial intelligence focus and firm performance
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Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
--Ertugrul Uysal, Sascha Alavi and Valéry Bezençon [Publisher] [Google Scholar]
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
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The future of digital technologies in marketing: A conceptual framework and an overview
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