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28 October 2022
Week 2022 11 01
22 October 2022
Week 2022 10 25
The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
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16 October 2022
Week 2022 10 18
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Journal of Service Research, 25(4)
AI Service and Emotion
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Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure
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Journal of Interactive Marketing, 57(4)
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance
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YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
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Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying
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The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands
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Do Handwritten Notes Benefit Online Retailers? A Field Experiment
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08 October 2022
Week 2022 10 11
Algorithmic consumer culture
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Journal of Advertising, 51(5)
The Future of Dataveillance in Advertising Theory and Practice
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The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
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Asking Questions of AI Advertising: A Maieutic Approach
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Psychology & Marketing, 39(11)
Artificial intelligence in marketing: A meta‐analytic review
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Buffer bots: The role of virtual service agents in mitigating negative effects when service fails
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It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers
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Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products
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02 October 2022
Week 2022 10 04
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth --Jonah Berger; Matthew D Rocklage; Grant Packard [Publisher] [Google Scholar]