Week 2020 03 29

Marketing Letters, 33(1):

Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
--Delphine Caruelle, Poja Shams, Anders Gustafsson and Line Lervik-Olsen [Publisher] [Google Scholar]

Anthropomorphized artificial intelligence, attachment, and consumer behavior
--Erik Hermann [Publisher] [Google Scholar]

The impact of lay beliefs about AI on adoption of algorithmic advice
--Benjamin von Walter, Dietmar Kremmel and Bruno Jäger [Publisher] [Google Scholar]

Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
--Sungwoo Choi, Stella X Liu and Choongbeom Choi [Publisher] [Google Scholar]

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
--Rumen Pozharliev, Matteo De Angelis and Dario Rossi [Publisher] [Google Scholar]

Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
--Felix Eggers and Fabian Eggers [Publisher] [Google Scholar]

Using virtual reality to increase charitable donations
--Kirk Kristofferson, Michelle E. Daniels and Andrea C. Morales [Publisher] [Google Scholar]

Journal of Marketing Research, 59(2)

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft
--Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay [Publisher] [Google Scholar]

Preference Reversals Between Digital and Physical Goods
--Rhia Catapano, Fuad Shennib and Jonathan Levav [Publisher] [Google Scholar]

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care
--Zijun (June) Shi, Xiao Liu and Kannan Srinivasan [Publisher] [Google Scholar]

Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
--Andrea Webb Luangrath, Joann Peck, William Hedgcock and Yixiang Xu [Publisher] [Google Scholar]

Week 2022 03 22

Journal of Marketing, 86(2):

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
--Jonathan Z. Zhang, Chun-Wei Chang and Scott A. Neslin [Publisher] [Google Scholar]

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
--Qiang (Kris) Zhou, B. J. Allen, Richard T. Gretz and Mark B. Houston [Publisher] [Google Scholar]

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
--Yanhao “Max” Wei, Jihoon Hong and Gerard J. Tellis [Publisher] [Google Scholar]

How Consumer Orchestration Work Creates Value in the Sharing Economy
--Daiane Scaraboto and Bernardo Figueiredo [Publisher] [Google Scholar]

Week 2022 03 15

Journal of Advertising Research, 62(1):

What Drives Consumers To Engage with Influencers? Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships
--Justine Rapp Farrell, Colin Campbell, and Sean Sands [Publisher] [Google Scholar]

Psychology & Marketing, 39(4):

Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement
--My (Myla) Bui, Anjala S. Krishen, Eda Anlamlier, Orie Berezan [Publisher] [Google Scholar]

AI in marketing, consumer research and psychology: A systematic literature review and research agenda
Marcello M. Mariani, Rodrigo Perez-Vega, Jochen Wirtz