How push messaging impacts consumer spending and reward redemption in store-loyalty programs
--Suzanne M.T.A. Bies, Bart J. Bronnenberg, Els Gijsbrechts [Publisher] [Google Scholar]
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions
--Gopal Das, Mark T. Spence, James Agarwal [Publisher] [Google Scholar]
Journal of Marketing, 86(1)
Special Issue: New Technologies in Marketing
The Rise of New Technologies in Marketing: A Framework and Outlook
--Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, and Michel Wedel [Publisher] [Google Scholar]
Genetic Data: Potential Uses and Misuses in Marketing
--Remi Daviet, Gideon Nave, and Jerry Wind [Publisher] [Google Scholar]
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
--Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik, Miller Moore, and Mustafa Murat Arat [Publisher] [Google Scholar]
Augmented Reality in Retail and Its Impact on Sales
--Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy [Publisher] [Google Scholar]
An Emerging Theory of Avatar Marketing
--Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, and Robert W. Palmatier [Publisher] [Google Scholar]
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
--Chiara Longoni and Luca Cian [Publisher] [Google Scholar]
The Platformization of Brands
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Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
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Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
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