Week 2021 07 27

Journal of Advertising, 50(3): 

 The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects 

--Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel [Publisher] [Google Scholar]

Week 2021 07 20

Journal of International Business Studies, 52(6):

 Deceptive signaling on globalized digital platforms: Institutional hypnosis and firm internationalization 

--Ziliang Deng, Peter W Liesch, Zeyu Wang [Publisher] [Google Scholar]

Week 2021 07 06

Journal of Business Ethics, 171:

Self-regulation of Sexist Digital Advertising: From Ethics to Law
--David López Jiménez, Eduardo Carlos Dittmar, Jenny Patricia Vargas Portillo [Publisher] [Google Scholar]

Journal of Consumer Research, 48(1):

Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work
--Rosanna K. Smith; Michelle R. Vandellen; Lan Anh N. Ton [Publisher] [Google Scholar]

Psychology & Marketing, 38(8):

Consumers as creative agents: How required effort influences willingness to engage
--Xianfang Zeng, Mehdi Mourali [Publisher] [Google Scholar]

Social good or self-interest: Incentivizing consumer social media engagement behaviour for health messages
--Helen Siuki, Cynthia M. Webster [Publisher] [Google Scholar]