Week 2021 06 01

International Journal of Advertising, 40(3): 

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
--Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
--Chen Lou & Quan Xie [Publisher] [Google Scholar]

Distance matters: the effects of self-brand connections and construal levels on ad responses
--So Young Lee, Chan Yun Yoo, Dong Hoo Kim & Yoon Hi Sung [Publisher] [Google Scholar]

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
--Mariko Morimoto [Publisher] [Google Scholar]

Journal of Advertising, 50(2):

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
--Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson [Publisher] [Google Scholar]

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
--Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects |
--Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend [Publisher] [Google Scholar]

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
--Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar] 

Marketing Letters, 32(2): 

How limited consumption experiences affect word of mouth
--Christina Saenger, Veronica L. Thomas [Google Scholar]

Week 2021 05 25

Public Opinion Quarterly, 84(3):

Do Online Voter Guides Empower Citizens?: Evidence from a Field Experiment with Digital Trace Data
--Simon Munzert, Pablo Barberá, Andrew Guess, JungHwan Yang [Publisher] [Google Scholar]

Understanding Willingness to Share Smartphone-Sensor Data
--Bella Struminskaya, Vera Toepoel, Peter Lugtig, Marieke Haan, Annemieke Luiten, Barry Schouten [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 19(2):

Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets
--Caio Waisman [Publisher] [Google Scholar]

Are e-books a different channel? Multichannel management of digital products
--Hui Li [Publisher] [Google Scholar]

Asymmetric cost pass-through and consumer search: empirical evidence from online platforms
--Sven Heim [Publisher] [Google Scholar]

Week 2021 05 18

Journal of Interactive Marketing, 54:

“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping
--Bo Huang, Carolane Juaneda, Sylvain Sénécal, Pierre-Majorique Léger [Publisher] [Google Scholar]

How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding
--Armin März, Michael Lachner, Christian G. Heumann, Jan H. Schumann, Florian von Wangenheim [Publisher] [Google Scholar]

Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility
--Hung M. Dao, Aristeidis Theotokis [Publisher] [Google Scholar]

Predicting Tie Strength with Ego Network Structures
--Simon Stolz, Christian Schlereth [Publisher] [Google Scholar]

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
--Anniek W. Eigenraam, Jiska Eelen, Peeter W. J. Verlegh [Publisher] [Google Scholar]

An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects
--Oliver T. Kurtz, Bernd W. Wirtz, Paul F. Langer [Publisher] [Google Scholar]

Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions
--Jidong Han, Peter T. L. Popkowski Leszczyc, Zelin Zhang [Publisher] [Google Scholar]

Organizational Behavior and Human Decision Processesm 164:

Humans judge, algorithms nudge: The psychology of behavior tracking acceptance
--Roshni Raveendhran, Nathanael J. Fast [Publisher] [Google Scholar]

Psychology & Marketing, 38(6):

Special issue: Digital Gaming and Marketing

Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience
--Stuart M. Bender, Billy Sung [Publisher] [Google Scholar]

Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
--Thilo Kunkel, Daniel Lock, Jason P. Doyle [Publisher] [Google Scholar]

Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior
--Rashmini Sharma, Gurmeet Singh, Shavneet Sharma [Publisher] [Google Scholar]

Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability
--Lucas Whittaker, Rebekah Russell‐Bennett, Rory Mulcahy [Publisher] [Google Scholar]

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch
--Vignesh Yoganathan, Victoria‐Sophie Osburg, Callum James Stevens [Publisher] [Google Scholar]

Let's play: Me and my AI‐powered avatar as one team
--Asad H. Butt, Hassan Ahmad, Muhammad A. S. Goraya, Muhammad S. Akram, Muhammad N. Shafique [Publisher] [Google Scholar]

Week 2021 05 11

Journal of Business Ethics, 170(4):

Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing
--Peter Seele, Claus Dierksmeier, Reto Hofstetter, Mario D. Schultz [Publisher] [Google Scholar]

Journal of Marketing Research, 58(1):

Happiness Begets Money: Emotion and Engagement in Live Streaming
--Yan Lin, Dai Yao, and Xingyu Chen [Publisher] [Google Scholar]

Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing
--Kaitlin Woolley and Marissa A. Sharif [Publisher] [Google Scholar]

Journal of Service Research, 24(2):

Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers
--Amin Nazifi, Katja Gelbrich, Yany Grégoire, Sebastian Koch, Dahlia El-Manstrly, and Jochen Wirtz [Publisher] [Google Scholar]

Management Science, 67(4):

The Beneficial Effects of Ad Blockers
--Stylianos Despotakis , R. Ravi , and Kannan Srinivasan [Publisher] [Google Scholar]

Digital Paywall Design: Implications for Content Demand and Subscriptions
--Sinan Aral and Paramveer S. Dhillon [Publisher] [Google Scholar]

Week 2021 05 04

Journal of the Academy of Marketing Science, 49(3)

A theory of multiformat communication: mechanisms, dynamics, and strategies
Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier 
https://doi.org/10.1007/s11747-020-00750-2

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
Katharina Keller, Christian Schlereth, Oliver Hinz 
https://doi.org/10.1007/s11747-020-00758-8