Week 2020 08 25

Journal of Interactive Marketing, 51:

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
--Manfred Krafft, Laszlo Sajtos and Michael Haenlein [Publisher] [Google Scholar]

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
--Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen and Maura L. Scott [Publisher] [Google Scholar]

Digital Analytics: Modeling for Insights and New Methods
--Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt and Dmitriy Potapov [Publisher] [Google Scholar]

Brave New World? On AI and the Management of Customer Relationships
--Barak Libai, Yakov Bart, Sonja Gensler, Charles F.Hofacker, Andreas Kaplan, Kim Kötterheinrich, Eike Benjamin Kroll [Publisher] [Google Scholar]

Transforming the Customer Experience Through New Technologies
--Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume and Venkatesh Shankar [Publisher] [Google Scholar]

The Role of Marketing in Digital Business Platforms
--Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen Wirtz [Publisher] [Google Scholar]

Artificial Intelligence and Marketing: Pitfalls and Opportunities
--Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock and Florian von Wangenheim [Publisher] [Google Scholar]

Week 2020 08 18

Journal of Business Research, 119

Organizing actor Engagement: A platform perspective
--Lorena Blasco-Arcas, Matthew Alexander, David Sörhammar, Julia M. Jonas, Sascha Raithel, Tom Chen [Google Scholar]

Running field experiments using Facebook split test
--Davide C. Orazi, Allen C. Johnston [Google Scholar]

Spillover effect in promotion: Evidence from video game publishers and eSports tournaments
--Petr Parshakov, Iuliia Naidenova, Angel Barajas [Google Scholar]

What makes social media-based supplier network involvement more effective for new product performance? The role of network structure
--Colin C.J. Cheng, Eric C. Shiu [Google Scholar]

Telepresence, time distortion, and consumer traits of virtual reality shopping
--Sang-Lin Han, Myounga An, Jerry J. Han, Jiyoung Lee [Google Scholar]

What drives online course sales? Signaling effects of user-generated information in the paid knowledge market
--Mingli Zhang, Yan Zhang, Lu Zhao, Xiaoyong Li [Google Scholar]

Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
--Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort, Peter C. Neijens [Google Scholar]

Building dynamic service analytics capabilities for the digital marketplace
--Shahriar Akter, Saradhi Motamarri, Umme Hani, Riad Shams, Mario Fernando, Mujahid Mohiuddin Babu, Kathy Ning Shen [Google Scholar]

When corporations get disruptive, the disruptive get corporate: Financing disruptive technologies through corporate venture capital
--Matteo Rossi, Giuseppe Festa, Alain Devalle, Jens Mueller [Google Scholar]

Experiential interaction design model
--Kun-Huang Huarng, Stefano Bresciani, Alberto Ferraris [Google Scholar]

Marketing Letters, 31(2/3)

Touch vs. click: how computer interfaces polarize consumers’ evaluations
--Xiaoyu Wang, Hean Tat Keh, Hongrui Zhao, Yijie Ai [Google Scholar]

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
--Kunal Swani, Lauren I. Labrecque [Google Scholar]

Psychology & Marketing, 37(9)

Online users' attitudes toward fake news: Implications for brand management
--Teresa Borges‐Tiago, Flavio Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi [Google Scholar]

An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
--Chih‐Wen Wu, José Manuel Guaita Martínez, José María Martín Martín [Google Scholar]

Week 2020 08 11

Quantitative Marketing and Economics, 18(3): 

Can free-shipping hurt online retailers? 

--Ricard Gil, Evsen Korkmaz, Ozge Sahin [Publisher] [Google Scholar]

Week 2020 08 04

Annual Review of Sociology, 46

What Do Platforms Do? Understanding the Gig Economy
--Steven Vallas and Juliet B. Schor [Publisher] [Google Scholar]

Journal of Business Research, 117:

How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information
--Jialiang Yang, Yaokuang Li, Goran Calic, Anton Shevchenko [Publisher] [Google Scholar]

How virtual reality affects consumer choice
--Martin Meißner, Jella Pfeiffer, Christian Peukert, Holger Dietrich, Thies Pfeiffer [Publisher] [Google Scholar]

The touchy issue of produce: Need for touch in online grocery retailing
--Frauke Kühn, Marcel Lichters, Nina Krey [Publisher] [Google Scholar]

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience
--Lamberto Zollo, Raffaele Filieri, Riccardo Rialti, Sukki Yoon [Publisher] [Google Scholar]

Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems
--Loïc Plé, Catherine Demangeot [Publisher] [Google Scholar]

A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
--Felipe Reinoso-Carvalho, Laura Gunn, German Molina, Takuji Narumi, Charles Spence, Yuji Suzuki, Enrique ter Horst, Johan Wagemans [Publisher] [Google Scholar]

Fashion marketing trends in social media and sustainability in fashion management
--Kyung Hoon Kim, Eun Young Kim [Publisher] [Google Scholar]

Influencers on Instagram: Antecedents and consequences of opinion leadership
--Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez [Publisher] [Google Scholar]

Matching luxury brand appeals with attitude functions on social media across cultures
--Yung Kyun Choi, Yuri Seo, Udo Wagner, Sukki Yoon [Publisher] [Google Scholar]

'You are too friendly!' The negative effects of social media marketing on value perceptions of luxury fashion brands
--Minjung Park, Hyunjoo Im, Hye-Young Kim [Publisher] [Google Scholar]

The role of live streaming in building consumer trust and engagement with social commerce sellers
--Apiradee Wongkitrungrueng, Nuttapol Assarut [Publisher] [Google Scholar]

Authenticity under threat: When social media influencers need to go beyond self-presentation
--Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard [Publisher] [Google Scholar]

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event
--Elina Koivisto, Pekka Mattila [Publisher] [Google Scholar]

The power of lurking: Assessing the online experience of luxury brand fan page followers
--Hajer Kefi, Daniel Maar [Publisher] [Google Scholar]

Chatbot e-service and customer satisfaction regarding luxury brands
--Minjee Chung, Eunju Ko, Heerim Joung, Sang Jin Kim [Publisher] [Google Scholar]

Exploring digital corporate social responsibility communications on Twitter
--Shintaro Okazaki, Kirk Plangger, Douglas West, Héctor D. Menéndez [Publisher] [Google Scholar]

Social media monitoring: What can marketers learn from Facebook brand photos?
--Carolin Kaiser, Aaron Ahuvia, Philipp A. Rauschnabel, Matt Wimble [Publisher] [Google Scholar]

Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
--Mario Schaarschmidt, Gianfranco Walsh [Publisher] [Google Scholar]

Negative tweets and their impact on likelihood to recommend
--Jennifer B. Barhorst, Alan Wilson, Joshua Brooks [Publisher] [Google Scholar]

Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions
--Wolfgang J. Weitzl, Sabine A. Einwiller [Publisher] [Google Scholar]

Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter
--Mario Schaarschmidt, Raoul Könsgen [Publisher] [Google Scholar]

Creating and managing participative brand communities: The roles members perform
--Cleopatra Veloutsou, Iain Black [Publisher] [Google Scholar]

Marketing Science, 39(4)

Visual Listening In: Extracting Brand Image Portrayed on Social Media
--Liu Liu, Daria Dzyabura, and Natalie Mizik [Publisher] [Google Scholar]

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
--Lingling Zhang and Doug J. Chung [Publisher] [Google Scholar]

Improving Text Analysis Using Sentence Conjunctions and Punctuation
--Joachim Büschken and Greg M. Allenby [Publisher] [Google Scholar]

Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
--Ye Qiu and Ram C. Rao [Publisher] [Google Scholar]

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
--Ning Zhong and David A. Schweidel [Publisher] [Google Scholar]