Journal of Business-to-Business Marketing, 26(1):
The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective
-Lindsay McShane, Ethan Pancer & Maxwell Poole [Publisher] [Google Scholar]
Marketing Science, 38(1):
Identifying Customer Needs from User-Generated Content
-Artem Timoshenko and John R. Hauser [Publisher] [Google Scholar]
Cooperative Search Advertising
-Xinyu Cao and T. Tony Ke [Publisher] [Google Scholar]
Accounting for Discrepancies Between Online and Offline Product Evaluations
-Daria Dzyabura, Srikanth Jagabathula, and Eitan Muller [Publisher] [Google Scholar]
Learning by Doing and the Demand for Advanced Products
-Yufeng Huang [Publisher] [Google Scholar]
Freemium as an Optimal Strategy for Market Dominant Firms
-Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan [Publisher] [Google Scholar]
Managing Consumer Deliberations in a Decentralized Distribution Channel
-Xi Li, Yanzhi Li, and Mengze Shi [Publisher] [Google Scholar]
Management Science, 65(2):
Peer-to-Peer Product Sharing: Implications for Ownership, Usage, and Social Welfare in the Sharing Economy
-Saif Benjaafar, Guangwen Kong, Xiang Li, and Costas Courcoubetis [Publisher] [Google Scholar]
Environmental Benefits of Internet-Enabled C2C Closed-Loop Supply Chains: A Quasi-Experimental Study of Craigslist
-Suvrat Dhanorkar [Publisher] [Google Scholar]
Optimal Sales Schemes for Network Goods
-Alexei Parakhonyak and Nick Vikander [Publisher] [Google Scholar]
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