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Marketing Letters, 10(3):
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Annual Review of Sociology, 42:
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Journal of the Academy of Marketing Science, 44(5):
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Journal of Marketing Research, 53(4):
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Machine Translation: Mining Text for Social Theory
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Journal of the Academy of Marketing Science, 44(5):
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Journal of Marketing Research, 53(4):
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Competitive Advantage Through Engagement
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Management Science, 62(8):
Competing for Attention in Social Communication Markets
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