Week 2016 06 28

International Journal of Research in Marketing, 33(2):

Special issue on the Entertainment Industry
-Edited by Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles Weinberg and Berend Wierenga [Publisher] [Google Scholar]

Week 2016 06 21

Business Horizons, 59(4):

Using Groupon for health and wellness businesses
-In Lee [Publisher] [Google Scholar]

Solving the crisis of immediacy: How digital technology can transform the customer experience
-Salvatore Parise, Patricia J. Guinan, Ron Kafka [Publisher] [Google Scholar]

Sustainability as a marketing tool: To be or to appear to be?
-Fabrizio Baldassarre, Raffaele Campo [Publisher] [Google Scholar]

Planning and implementing effective mobile marketing programs
-Barry Berman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 44(4):

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz & Koen Pauwels

Week 2016 06 14

Journal of Business Research, 69(9):

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
-Sérgio Moro, Paulo Rita, Bernardo Vala [Publisher] [Google Scholar]

Relationship value based on customer equity influences on online group-buying customer loyalty
-Ruijin Zhang, Guoxin Li, Zhengpei Wang, Haiyan Wang [Publisher] [Google Scholar]

The influences of Internet-based collaboration and intimate interactions in buyer–supplier relationship on product innovation
-Jie Wu, Zefu Wu, Steven Si [Publisher] [Google Scholar]

Parasocial relationship effects on customer equity in the social media context
-Chun Lin Yuan, Juran Kim, Sang Jin Kim [Publisher] [Google Scholar]

Journal of Marketing Research, 53(3):

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
-Ana Babic Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt [Publisher] [Google Scholar]

Management Science, 63(6):

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
-Ethan Mollick, Ramana Nanda [Publisher] [Google Scholar]

Week 2016 06 07

Decision Sciences, 47(3):

Demand Growth in Services: A Discrete Choice Analysis of Customer Preferences and Online Selling
-Xiaoqing (Kristine) Xie, Rohit Verma and Chris K. Anderson [Publisher] [Google Scholar]

Public Opinion Quarterly, 80(2):

Internet Effects in Times of Political Crisis: Online Newsgathering and Attitudes toward the European Union
-Leonardo Baccini, Laura Sudulich, and Matthew Wall [Publisher] [Google Scholar]