Week 2016 02 23

Academy of Management Journal, 59(1):

The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?
-Gianvito Lanzolla and Hans T. W. Frankort [Publisher] [Google Scholar]

Harvard Business Review, 2016(Mar):

Branding in the Age of Social Media
-Douglas Holt [Publisher] [Google Scholar]

Journal of Experimental Psychology: General, 145(3):

Purity homophily in social networks.
-Dehghani, Morteza; Johnson, Kate; Hoover, Joe; Sagi, Eyal; Garten, Justin; Parmar, Niki Jitendra; Vaisey, Stephen; Iliev, Rumen; Graham, Jesse [Publisher] [Google Scholar]

MIS Quarterly, 40(1):

An Exploratory Study of the Formation and Impact of Electronic Service Failures
-Chee-Wee Tan, Izak Benbasat, and Ronald T. Cenfetelli [Publisher] [Google Scholar]

Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media
-Hyelim Oh, Animesh Animesh, and Alain Pinsonneault [Publisher] [Google Scholar]

Competitive Bundling in Information Markets: A Seller-Side Analysis
-Srinivasan Raghunathan and Sumit Sarkar [Publisher] [Google Scholar]

Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms
-Il Im, Jongkun Jun, Wonseok Oh, and Seok-Oh Jeong [Publisher] [Google Scholar]

How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence
-Sunil Mithas and Roland T. Rust [Publisher] [Google Scholar]

Week 2016 02 16

Journal of the Academy of Marketing Science, 44(2):

Does relationship marketing matter in online retailing? A meta-analytic approach
-Varsha Verma , Dheeraj Sharma, Jagdish Sheth [Publisher] [Google Scholar]

Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
-Cong Feng, Scott Fay, K. Sivakumar [Publisher] [Google Scholar]

Marketing Letters, 27(1):

The impact of social media conversations on consumer brand choices
-Yizao Liu, Rigoberto A. Lopez [Publisher] [Google Scholar]

To Groupon or not to Groupon: The profitability of deep discounts
-Benjamin Edelman, Sonia Jaffe, Scott Duke Kominers [Publisher] [Google Scholar]

Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
-Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, Jong-Ho Lee [Publisher] [Google Scholar] Marketing Science, 35(1):

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
-Lovett Mitchell J., Staelin Richard [Publisher] [Google Scholar]

Psychology & Marketing, 33(3):
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
-Jing Zhang and En Mao [Publisher] [Google Scholar]