Business Horizons, 58(6):
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Annual Review of Anthropology, 44:
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Journal of Advertising, 44(4):
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Decision Sciences, 46(5):
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Quantitative Marketing and Economics, 13(3):
http://link.springer.com/journal/11129/13/3
Consumer mending and online retailer fit-uncertainty mitigating strategies
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06 October 2015
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Consumption Markets & Culture, 18(6):
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Journal of Advertising Research, 55(3):
http://www.jar.warc.com/
Managing Brands in a Prickly Digital World
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Journal of Consumer Psychology, 25(4):
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Service Science, 7(3):
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Journal of Advertising Research, 55(3):
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What Motivates Consumers to Re-Tweet Brand Content? The Impact of Information, Emotion, and Traceability on Pass-Along Behavior
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Journal of Consumer Psychology, 25(4):
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Service Science, 7(3):
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