Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
--Vinod Venkatraman, Angelika Dimoka, Khoi Vo, and Paul A. Pavlou [Publisher] [Google Scholar]
First-Price Auctions in Online Display Advertising
--Stylianos Despotakis, R. Ravi, and Amin Sayedi [Publisher] [Google Scholar]
Long Range Planning, 54(5)
Special issue
Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms
--Henk W. Volberda, Saeed Khanagha, Charles Baden-Fuller, Oli R. Mihalache, Julian Birkinshaw [Publisher] [Google Scholar]
No comments:
Post a Comment